Imea Engagement Manager

Job Description

IMEA Community Engagement MANAGER

Salary Range: $80,000 - $95,000
Work Type: Full Time

This position is a full-time position with Electronic Arts based in Sydney. The India, Middle East & Africa Community Engagement Manager is a key role within EA's Sydney-based Asia Pacific Marketing team – Emerging Markets. Working closely with the Middle East and Africa Marketing & Communications Manager and the Brand, Content and Engagement Manager, you will be responsible for developing and coordinating strategies to engage and build loyalty within EA's player communities, creating consumer awareness and effectively promoting games, features or events within the live-service games landscape

Responsibilities
• Responsible for the development and execution of the local player community strategy, within the framework of the regional & global strategy
• Informs campaign decisions based on player community media data
• Supporting achievement of target revenue goals through the coordination and execution of campaign initiatives to build player community engagement and awareness
• Manage and moderate all relevant consumer channels in alignment with key strategies.
• Strong understanding of player motivations and how they consume content/products to inform marketing and communications strategies
• Responsible for coordination and publishing of campaign content via EA owned channels, and the ability to work with 1st party partners to provide content on external channels
• Create and curate local content to support overall strategy executions
• Works with franchise development and marketing partners to connect content creation knowledge with their specific business needs
• Analyzing media monitoring data regarding player community patterns and preferences.
• Ensures Communication Guides are created ahead of major campaigns and are informed by media monitoring data

Qualifications
• 2 years' experience in marketing, community or communications role
• Fluent in both English and Arabic, both written and spoken
• Experience working with retailers within the IMEA region
• A passion for video games and the entertainment industry, previous experience desirable but not essential
• An understanding of key cultural celebrations and holiday periods, including key relevant market events that are unique to the region
• In-depth practical knowledge of social media platforms across the region
• Strong ability to build relationships with internal and external stakeholders
• Experience in managing relationships with social media agencies
• A proven track record in working in a multinational environment across a diverse market
• A team-first player, who works in a collaborative, team-orientated fashion, though demonstrates a strong personal work ethic

Jobcode: Reference SBJ-dyk2m3-18-191-195-110-42 in your application.