Commercial Intelligence Manager

Job Description

Asia Commercial Intelligence Manager

We are Electronic Arts' Marketing and Commercial Organization (MCO). Our teams build meaningful relationships with hundreds of millions of players around the world who love our games. We aim to be the best at meeting players where they are and supporting them throughout their journey with EA. Our teams develop the strategic vision of our products, run outstanding multi-channel campaigns, build global engagement across all touch points, develop global insights, and propel sales and global publishing. We understand the dynamic global landscape so we can bring relevant content, promotions, and help to players anywhere.

As the Asia Competitive Intelligence Manager, you will become the source of industry data and trends. You will partner across Studio, Demand Planning, Business Management and Marketing. With a special focus on Emerging Markets, you will provide meaningful insights to inform commercial opportunities and help shape our market expansion strategy.

You will work with studio product managers, demand planners, business management, marketing, data scientists, regional leads and analysts across the company to support commercial innovation. You will be the expert on 3rd party mobile data resources and a promoter of commercial intelligence in the organization. We are looking for a combination of quantitative rigor with an understanding of what makes mobile games great. As the Asia Commercial Intelligence Manager, you will take a leadership role for special projects that support commercial and marketing projects.

Responsibilities:
• Conduct in-depth research of mobile game companies, markets, technologies, and competitors using a variety of resources.
• Work with regional marketing and commercial teams to follow marketplace trends, technology adoption, competitive activity, and player needs.
• Apply structured process, incorporating primary and secondary data sources, to create relevant insights
• Distil data into concise analysis/reports and presentations, with recommendations and effects to help decisions
• Partner with Business Management to identify and improve narratives for new platforms, partners and markets/segments
• Develop go to market framework for bringing new mobile games to market for best commercial outcome
• Influence product across game teams through rigorous analysis and communication
• Support a centralized repository of all Test and learn/growth hacking programs

Requirements:
• 5+ years in a consulting, financial planning & analysis, business or marketing analytics role
• 5+ years of experience in downloadable or streaming content services with a preference for free to play mobile gaming throughout lifecycle; understanding of the game design and economic systems that move metrics or tertiary education (B.S. in a quantitative field such as Math/Statistics, CS, Engineering, Business, Economics or similar)
• High level of comfort with working across varied datasets and delivering insight-driven commercial analysis
• Experience building and delivering succinct presentations to describe recommendations to an executive audience

Jobcode: Reference SBJ-re1xw1-3-143-168-172-42 in your application.