Brand Manager, Star Wars

Job Description

Brand Manager, Star Wars (12 Months)

We're Electronic Arts' Marketing, Commercial, and Positive Play Organization (MCP). Our teams build meaningful relationships with hundreds of millions of players around the world who love our games. We aim to be the best at meeting players where they are and supporting them throughout their EA journey. Our teams develop the strategic vision of our games; implement multi-channel campaigns; build global engagement; develop global insights; and we accelerate sales and publishing efforts worldwide.

Global Brand Management leads our brand strategy across EA SPORTS and EA Games, and partners with our global studio GMs on game development.

As a Brand Manager, you will support our Respawn studio and sit within the Global Brand Management team. You will lead product marketing and entertainment launch strategies for the studio's award-winning Star Wars franchise. Reporting to the Global Brand Management Director at Respawn, you will guide marketing and brand strategy for the product and manage agreement across teams to implement work that achieves the goals of the business.

Responsibilities:
• Drive brand positioning, vision, brand identity, and creative direction that not only ensures consistency but defines a product's place in the market
• Build relationships with the game team to become a product expert and the trusted contact between publishing and development
• Work with teams across publishing, creative services, channel marketing, consumer insights, and sales to build campaigns that break through
• Guide a positive working relationship with our licensing partners at Lucasfilm to assure our marketing efforts fit in as an authentic part of the Star Wars universe

Qualifications:
• 5+ years' experience in brand management, strategy and product marketing
• You have experience taking a product or service from consumer insight, to ideation, to market
• Project management and coordination across departments and external partners
• Experience building marketing strategies and executing tactical plans
• You cannot get enough of Stars Wars and have a strong understanding of Star Wars fandom

Jobcode: Reference SBJ-r7k2wq-18-118-140-108-42 in your application.