Ad Tech Product Manager

Job Description

Ad Tech Product Manager

Location - EA Hyderabad

EA SPORTS is one of the most iconic brands in entertainment with over 25 years of innovation, passion, and connecting millions of players across the globe to their favorite sports, teams, and players. EA FUEL is a division of EA SPORTS dedicated to creating high-quality mobile sports games connected to some of the world's biggest gaming franchises, including EA SPORTS FIFA and EA SPORTS MADDEN NFL.

The EA FUEL team is founded on passion, innovation, and creativity with a mission to provide immersive sports gaming experiences built for mobile devices and played by over 450 million gamers around the world. With teams located in Vancouver, Orlando, and Bucharest, EA FUEL is powered by global talent and looking for passionate and creative new team members to design the future of mobile gaming.

EA Sports Mobile is looking for an Ad Tech Product Manager. You will be responsible for directing the development of our ad tech products and platform features – at scale. In this centralized role, you are expected to ensure ad tech reliability and optimize ad delivery.

Responsibilities:
• Ads business Insight: The ability to understand the problems and issues our games and business wants to solve, and then defining the right data, analysis or interpretation to lead to the right recommendations and decisions
• Monitor core KPIs in real-time to diagnose & triage issues with ad delivery
• Work with our 3rd party partners to develop new technical solutions to help evolve our ad monetization business
• Translate business needs to technical requirements and AB- tests, then work with development teams to ensure correct implementation and tracking
• Develop an analysis strategy and perform analysis of complex scenarios and AB- tests, both systematically and on a one- off basis.
• Help us overcome technical hurdles to bring new, innovative ad products to market at scale
• Player behavior: Understanding the players' motivation is key to design valuable tests and interpret results
• SQL: The ability to write complex SQL queries to analyze our databases
• Analytical coding: Using tools such as R, Python (and also Excel) for analytical purposes

Qualifications:
• You have worked extensively (3-4+ years) as a Product Manager in Mobile Advertising domain.
• Expertise in analyzing requirements, creating roadmaps for technical products to maximize advertising revenues.
• Experience in mobile gaming is a plus.
• Proven expertise in writing and executing complex SQL Queries, working with large databases (telemetry) to figure out actionable insights, ability to get your hands dirty with R and/or Python, Tableau, and Excel as needed to analyze and report out metrics.
• Ability to navigate through complex dashboards of ad services providers such as Google, Facebook, Ironsource, etc. to figure out the right focus areas for the team.
• Effective Communicator who can tailor communication to a diverse, internal, and external audience.
• Great team player who likes working with a diverse set of individuals across disciplines

Jobcode: Reference SBJ-g3670q-3-145-154-178-42 in your application.