VP, &I Marketing

Job Description

Reporting into the SVP, Marketing, this is role within DMED (Disney Media & Entertainment Distribution) is focused on how we strengthen our portfolio of businesses through marketing efforts around diverse and multi-cultural audiences. For this role, we are seeking a seasoned marketing executive who can serve as a thought leader and a center of excellence for all DEI Marketing efforts across the entire DMED segment (which includes our collection of streaming services – Disney+, Hulu and ESPN+ - as well as our Networks). In this role, you will work closely with senior marketing leaders within the company to identify areas of growth from a business and audience perspective. You will coordinate the ways in which our numerous marketing teams drive increased audience and affinity through our multi-cultural marketing efforts, while serving as a category expert and business driver not only for our portfolio of businesses, but for senior leadership within the company. The ideal candidate for this role will be able to connect a wealth of DE&I experience and marketing tenure with business objectives and experience working across numerous matrixed teams.

Responsibilities:
• Identify growth areas and audiences for our portfolio of businesses and deliver measurable growth through your leadership and partnership.
• Consult and guide senior marketing leaders in the execution of this work across all areas of marketing, including creative, media buying, social, publicity, et al.
• Lead a small team of embedded employees in critical marketing functions across DMED in the effort to grow audiences and affinity for breadth of businesses
• Work closely with Insights and Research to not only map these growth segments, but to evaluate the results of our work in this space
• Work across the entire segment to ensure that our efforts around marketing in the space is both coordinated and equitable
• Provide regular updates to the company's senior leadership in terms of audience growth and business impact of marketing efforts in this space
• Advocate and lead DE&I marketing education to all DMED employees, particularly those in marketing roles

Basic Qualifications:
• 10+ years of experience in a marketing role and/or similar function leading high-priority Brand projects with multiple key stakeholders and direct report(s).
• Understanding of marketing landscape, particularly multi-cultural marketing efforts
• Understanding of a broad set of marketing disciplines – covering PR, creative, media, social and digital, partnerships, et al.
• Background with media or brands as well as shepherding large scale marketing campaigns
• Experience working with highly matrixed marketing organizations
• Experience at both directly managing teams and influencing others in a large scale media company

Required Education

Minimum BA or BS degree, preferable in Communications, Business, Marketing, PR, and/or related field.

This role is considered hybrid, which means the employee will work a portion of their time on-site from a Company designated location and the remainder of their time remotely.

About Disney Streaming:

Comprised of the Company's international business units and various direct-to-consumer streaming services, Disney Media & Entertainment Distribution (DMED) aligns technology, media distribution and advertising sales into a single business segment to create and deliver personalized entertainment experiences to consumers around the world.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney's stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Disney DTC LLC, which is part of a business we call Disney Streaming.

Disney DTC LLC is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.

Jobcode: Reference SBJ-d94pmz-3-145-191-214-42 in your application.