Sr. Manager, Performance Marketing

Job Description

DSS is seeking a Senior Manager who will join our New York City Performance Marketing team and collaborate closely with Analytics, Finance, and Planning teams to deliver critical analysis, strategic support, and reporting of media plans and budgets across domestic and international territories.

Candidates will need to distill business trends and performance indicators into decisions that drive marketing investment. The role will include assessing factors impacting resource allocations around the globe and considering which countries should have heavier investment versus less. KPI trend analysis and forecasts will aim to provide operational teams and executive management a snapshot into expected financial performance and serve as the basis for ad-hoc scenario analysis.

We are looking for a detail-oriented candidate with a strong analytical and reporting background, and experience in direct-to-consumer digital marketing. The individual should have a strong interest in financial modeling and statistics.

The pace and cadence for change at DSS necessitates an ability to manage multiple projects, collaborate with multiple stakeholders, and work with speed.

Responsibilities:
• Oversee the bottoms-up weekly budget aggregation, taking inputs from Finance, the central media channel teams and the regional marketing teams, to provide critical budget versus actual visibility for our Performance Marketing leadership.
• Manage the channel-level tracking, monitoring, and reporting of marketing KPIs (conversion rates, CPA, retention, LTV, etc.).
• Gain familiarity across all the financial planning models for the streaming service, including forecasts around content, technology and paid marketing spend to provide a fulsome perspective on all levers of the business.
• Assist with proforma impact of marketing strategies including offer testing, acquisition mix changes, and other high impact initiatives that affect subscriber base growth.
• Assist with ad-hoc analysis of customer centricity (identify customer characteristics and marketing platforms resulting in higher retention and up-sell opportunities).
• Develop impactful, compelling presentation materials (decks, notes, write-ups, etc.) that effectively communicate financial projections, drivers, marketing performance, risks and opportunities to leadership.

Basic Qualifications:
• 6+ years of relevant work experience with DTC
• Experience in investment banking/consulting highly preferred
• Excellent modelling skills with a special talent to defend model assumptions
• Excellent written and verbal communication skills
• Very strong analytical skills and the ability to identify and resolve issues
• High level of proficiency with PowerPoint and Excel
• Able to balance multiple priorities simultaneously and resolve issues quickly without sacrificing quality
• Skilled in distilling insights from data and synthesizing and crafting compelling presentations for executive audiences
• Able to maintain both a rigorous attention to detail and a big-picture strategic mindset
• Deliverable-focused, strong work ethic, able to prioritize, and resolve an array of issues simultaneously

Required Education
• Bachelor's degree in Finance or Mathematics

Preferred Education
• MBA

Additional Information:

Jobcode: Reference SBJ-rbxbn6-3-145-163-58-42 in your application.