Senior Product Marketing Manager

Job Description

The Walt Disney Company's Media & Entertainment Distribution (DMED) is a global business segment for The Walt Disney Company with the mission of providing highly personalized entertainment experiences to diverse consumers around the world access to the content they want most, on the latest platforms, at a time of rapidly evolving consumer habits deliver.

Disney Streaming encompasses the team's leading the Disney+, Hulu, ESPN+, and Star+ streaming services within Disney's Media & Entertainment Distribution group. We sit at the intersection between entertainment, sports, and technology and seek to connect viewers with the stories they love, while driving the streaming industry forward with consumer-first innovation

Job Summary:

Disney Streaming is looking for a Senior Product Marketing Manager to streamline the marketing & user experience strategy for every aspect the ESPN+ and Disney Bundle streaming products. The Senior PMM will lead a team responsible for driving product positioning, conducting competitive analysis, and testing feature prioritization in marketing materials. This person will play a vital role in partnering with our Product teams to craft and execute on the Product Roadmap, incorporating Marketing Requirements into existing roadmap projects as well as informing new items that will facilitate marketing growth. Testing and optimization is an integral part of this position, with a key focus on feature and value prop prioritization for the standalone ESPN+ product as well as the Disney Bundle across touchpoints from all three included services.

The ideal candidate has a deep knowledge of and a passion for the digital media landscape and driving impeccable & simple user experiences. The candidate should have a clear understanding of the marketing funnel, is knowledgeable about designing experiments, and deriving insights from data with the ultimate goal of growing an engaged and sticky audience for ESPN+ and the Disney Bundle.

Responsibilities:
• Lead a team of Associates responsible for the execution of ESPN+ and Disney Bundle Product Marketing strategy
• Develop, implement, and execute a strategic marketing roadmap that drives user acquisition & conversion for ESPN+ and the Disney Bundle
• Lead the planning & execution of ESPN+ and the Disney Bundle marketing landing page strategy to optimize conversions; Partner with Performance Marketing team to understand and optimize with campaign strategy & execute within the CMS
• Craft innovative and competitive product positioning for the ESPN+ & Disney Bundle offering, respective to individual channels and taking into account the unique requirements and value props from the individual products (Disney+, Hulu, and ESPN+)
• Partner with Product, Brand, Paid, Lifecycle, Campaign Strategy, Analytics, and Design teams from all three products to identify key growth areas, feature prioritization, user experience, and marketing strategy
• Define KPIs to measure campaign and viewership performance as well as forecast across subscriber types to inform accurate and relevant creative and title merchandising planning
• Partner with Analytics teams to ensure relevant and consistent reporting structures in place to continually optimize performance KPIs
• Analyze research and customer care insights to identify user pain points and develop strategies for optimization
• Ideate, test, and iterate on new conversion tactics across paid, organic, owned, and emerging platforms, driving tactical execution
• Excellent decision-making skills with the ability to identify, prioritize, and articulate high impact marketing initiatives
• Comfortable working in a fast-paced and dynamic working environment, supporting new products/businesses supported by a proven large-scale media property

Basic Qualifications:
• 6+ years of Product Marketing experience, preferably with experience in subscription based streaming services
• Multi-channel marketing experience with a thorough understanding of engagement, retention, and analytics, comfortable with organic and paid disciplines
• Experience with Content Management Systems a plus but not required
• Collaborative leader comfortable with complex, cross-functional projects across teams, promotions, and leagues
• Ability to simplify and translate product requirements into marketing requirements, and vice versa
• Ability to simplify and translate marketing strategies into creative briefs and problem statements
• Clear understanding of full funnel marketing, digital media KPIs and attribution.
• Strong analytical skills including the ability to analyze data, prepare and interpret reports and communicate actionable results, findings and recommendations.
• Balance of creative and analytical thinking

Preferred Qualifications
• Proven track record of delivering growth from multiple digital advertising sources and executing key analyses with minimal supervision.
• Experience leading cross-functional team alignment and strategic planning
• Experience coordinating marketing assets and approvals
• A self-starter capable of working independently but also as part of a team
• A strong communicator with a can-do, positive attitude and a strong desire to get things done
• Passion for the digital media and entertainment space

Required Education
• Bachelor's degree

The hiring range for this position in New York is $138,300 to $172,900 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

About Disney Streaming:

Comprised of the Company's international business units and various direct-to-consumer streaming services, Disney Media & Entertainment Distribution (DMED) aligns technology, media distribution and advertising sales into a single business segment to create and deliver personalized entertainment experiences to consumers around the world.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney's stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Disney Streaming Tech, which is part of a business we call Disney Streaming.

Disney Streaming Tech is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.

Jobcode: Reference SBJ-r0pzo6-3-128-94-171-42 in your application.