Senior Marketing Manager, Bundle Marketing, The Bundle

Job Description

The Snr. Marketing Manager, Bundle Marketing, will help grow The Disney Bundle subscriber base, a key priority for The Walt Disney Company. The role will collaborate closely with synergy, lifecycle, and on-channel marketing teams to identify, evaluate, and execute key opportunities to build interest and drive conversion. We're looking for a highly collaborative, strategic marketer to help define how we stand out in an increasingly crowded marketplace. This role will not only help drive growth for The Disney Bundle but act as a cohesive glue across TWDC on-channel marketing teams.

Responsibilities:
• Supports subscriber growth of The Disney Bundle team
• Partners closely with on-channel marketing leads to identify opportunities to build interest and grow The Disney Bundle
• Helps drive Bundle marketing strategy and campaign plans across TWDC
• Supports Disney+, ESPN+, and Hulu lifecycle teams with customer insights, helping to guide upgrade and engagement opportunities
• Assists in communication of brand / marketing needs for key initiatives across on-channel marketing teams
• Partner closely with additional teams across The Walt Disney Company including marketing strategy, awareness, performance media, and synergy in the creation & development of key brand initiatives
• Manages growing team to support cross-functional Bundle marketing efforts

Basic Qualifications:
• 10+ years of marketing and branding experience
• In-depth understanding and experience in the streaming space
• Extensive experience across multiple marketing channels including lifecycle, digital, and experiential
• Rich experience in foster cross-functional relationships
• Self-starter, highly motivated, positive demeanor, adaptable and able to thrive in a fast-paced environment
• Extremely effective communicator, presenter, influencer

Required Education
• College degree required

Preferred Education
• MBA strongly preferred

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category: 'Marketing-and-Digital-Media',

location: 'New York, New York, United States',

req: '910266BR',

}

About Disney Streaming:

Comprised of the Company's international business units and various direct-to-consumer streaming services, Disney Media & Entertainment Distribution (DMED) aligns technology, media distribution and advertising sales into a single business segment to create and deliver personalized entertainment experiences to consumers around the world.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney's stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Disney Streaming Services LLC, which is part of a business we call Disney Streaming.

Disney Streaming Services LLC is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.

Jobcode: Reference SBJ-gp0onx-3-143-244-83-42 in your application.