Senior Kpi Planning & Analysis Manager

Job Description

Summary

Hulu's Marketing Planning & Analysis (MP&A) team is seeking a Sr. KPI Planning & Analysis Manager to apply data and analytics to tackle our biggest challenges in Content Marketing. You will use a variety of data sources to set KPI targets, inform marketing planning, create measurement frameworks, and forecast campaign performance.

The right person for this role has experience applying advanced analytics and insights to inform strategy, strong attention to detail, likes to solve problems, is intellectually curious and an innovator. If you are someone who is analytical and passionate about data-driven decision-making, then this is a great role for you.

What you'll do
• Analyze customer and content data to inform how Content Marketing efforts impact business goals, uncover growth and development opportunities for campaign planning, and guide strategy
• Set KPI targets and forecast performance for content releases and content marketing campaigns
• Track and analyze content and campaign performance using a variety of disparate data sources to create a feedback loop to inform future planning
• Partner with internal teams to develop analyses in the areas of KPI-setting and media planning using various statistical methods
• Identify metrics with strong relationship to key business objectives to evolve performance measurement and improve processes
• Anticipate analytical needs of the Content Marketing, design diagnostic solutions and collaborate with Data teams to deliver data products and insights

What to bring
• 7+ years of experience conducting data analysis and providing strategic recommendations to marketing initiatives
• Bachelor's degree in a quantitative field (Statistics, Economics, Business etc.)
• Competent with data analysis and applying data to drive strategy and decision-making, specifically related to marketing effectiveness and forecasting
• Experience collecting, validating, and analyzing massive data sets. Must be able to manipulate data, develop visualizations, triangulate and summarize results.
• Experience with the following tools/languages: Excel, SQL, R, Python, PowerPoint, Tableau (or other BI/data viz tools)
• Experience conducting analyses using various statistical methods (Regression, clustering, A/B testing etc.)
• Excellent oral/written communication and presentation skills. Ability to tell a story with data both verbally and visually
• Team player with ability to develop relationships with internal partners

Nice to Haves
• Streaming or Entertainment experience a plus
• Graduate degree in a quantitative field

Hulu is the leading premium streaming service offering live and on-demand TV and movies, with and without commercials, both in and outside the home. Operating at the intersection of entertainment and technology, Hulu has a unique opportunity to be the number one choice for TV. We captivate and connect viewers with the stories they love, and we're looking for people who are passionate about redefining TV through innovation, unconventional thinking, and embracing fun. Join us and see what Hulugan life is all about.

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney's stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Disney Streaming Services LLC, which is part of a business segment we call Hulu.

Disney Streaming Services LLC is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.

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category: 'Data-Science-and-Analytics',

location: 'Santa Monica, California, United States',

req: '7122925920220515',

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About Disney Streaming:

Comprised of the Company's international business units and various direct-to-consumer streaming services, Disney Media & Entertainment Distribution (DMED) aligns technology, media distribution and advertising sales into a single business segment to create and deliver personalized entertainment experiences to consumers around the world.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney's stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Hulu, LLC, which is part of a business we call Disney Streaming.

Hulu, LLC is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.

Jobcode: Reference SBJ-d82n6x-18-117-196-217-42 in your application.