Senior Brand Insights Manager

Job Description

Hulu's Consumer and Market Insights team is seeking a Senior Brand Insights Manager who will be an exceptional addition to our Consumer and Market Insights team. As a Senior Brand Insights Manager at Hulu, you will support its primary research initiatives around advertising and branding as well as product and audience. This role will be focused on working with the Brand Insights team in designing research, interpreting data, translating it into actionable ideas, and creating stunning PowerPoint/Google Slide reports supporting the company's Marketing, Product, and Distribution teams. The right person for this role is someone passionate about bringing the voice of the consumer to the boardroom and who is comfortable juggling multiple complex projects at once. If you are someone who is likely a rock star analyst/manager at a top market research firm or working for a major content distributor or programmer, then this is a great role for you.

Responsibilities:
• Manage the process of planning and executing qualitative and quantitative research studies (i.e. questionnaire development, programming, and testing surveys, analyzing results, and producing final reports). Much of Hulu's primary research is conducted in-house and candidates should be comfortable writing questionnaires, working with various internal databases, analyzing raw data, creating reports from scratch as well as presenting and sharing those results to various stakeholders.
• Work with team and key stakeholders among Hulu's Marketing, Product, and Distribution teams as well as collaborate with Disney counterparts to frame research objectives/plan
• Coordinate with research partners (both internal and external), ensuring processes are running smoothly
• Synthesize primary and secondary data from multiple sources (i.e. Nielsen, MRI, SNL Kagan) to tell a holistic story. Identify market trends and customer insights and translate them into actionable ideas and strategies.
• Thinks strategically in identifying research needs to support business goals and OKRs
• Stay abreast of television, OTT, and research industry news, trends, and best practices

Basic Qualifications:
• 5+ years of entertainment research experience, preferably at a market research supplier focused on the Entertainment vertical
• Experience executing qualitative and quantitative research
• Experience with Ad Tracking, Ad Campaign Effectiveness, Brand Lift Studies, Copy Testing, Creative Testing, and Multicultural research preferred
• Ability to work independently with minimal supervision
• Understanding of a variety of market research methodologies and their applications
• Comfortable working with large quantitative and qualitative datasets
• Ability to be strategic as well as dive into the data to answer research and business questions
• Passionate about research, television, marketing, emerging media, and technology
• Strong PowerPoint/Excel and Google sheets/slides skills as well as survey tools such as Qualtrics/Survey Gizmo
• Experience with SPSS or other analytical tools such as R/SAS/SQL
• Experience with secondary/syndicated research tools (Nielsen, MRI, SNL Kagan, Omdia)
• Highly organized and detail-oriented with the ability to work under pressure and handle multiple projects
• Excellent verbal and written communication skills with the ability to interact at all levels of the organization
• Strong presentation skills, focused on telling a story with insights
• Coaching/mentoring junior team members on project execution without direct managerial responsibility
• Team player, collaborative and inclusive

Preferred Qualifications:
• Experience at a Direct-to-Consumer (DTC) streaming service or a research company working with a DTC streaming service.
• Advanced statistics capabilities

Required Education
• BA/BS in social sciences, marketing science, applied research, or related field. Must have a strong academic record and analytical background.

var jobInfo = {

category: 'Technology Data---Technology',

location: 'Santa Monica, California, United States',

req: '975280BR',

}

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Jobcode: Reference SBJ-rv5np0-18-188-20-56-42 in your application.