Paid Social Media Associate

Job Description

Location: NYC (but remote until TBD)

The Customer Acquisition team is tasked with driving new subscriber growth. The team is responsible for the planning, execution and optimization of user acquisition and performance marketing campaigns. The ideal candidate has a passion for the digital media landscape and understands the intricacies and unique attributes of every step in the marketing funnel. The successful candidate will bring a highly analytical, creative, and flexible growth mindset to the role, which will be critical to delivering breakthrough thinking for this channel.

Responsibilities:
• Develop and implement paid social strategies to drive subscriber acquisition, conversion & efficiency
• Successfully apply paid social strategy and manage within social channels (i.e. Facebook, Instagram, Twitter, etc.)
• Oversee strategy, campaign structure, paid media optimizations, and ad content (including strategic recommendations on creative content and messaging)
• Optimize budget across platforms and tactics to deliver positive return on marketing spend
• Track, monitor, and optimize performance against key KPIs
• Research, develop, and test new audience segments (i.e. retargeting, lookalikes, custom audiences, etc.)
• Support ongoing creative and landing page experimentation and testing
• Recommend new paid social and potential influencer strategies
• Develop and implement QA process
• Excellent strategic planning skills with the ability to identify, prioritize, and articulate high impact paid social campaigns and initiatives
• Comfortable working in a fast-paced and dynamic working environment, supporting new products/businesses supported by a proven large-scale media property

Basic Qualifications:
• 2+ years paid social advertising experience.
• Global experience preferred
• Deep knowledge of & mastery of social platforms (Facebook Blueprint, Twitter Flight School, etc.)
• Experience with 3rd party campaign management platforms (i.e. 4C, Nanigan's, etc.)
• Working knowledge and experience with DoubleClick bid manager
• Must have experience with direct response campaigns
• Ability to partner with analytics team to use real-time data, testing, and campaigns learnings to effectively optimize and manage campaigns
• Ability to strategically assess new opportunities and make data driven decisions resulting in tangible improvements in performance
• Flexibility & ability to work in a fast paced and dynamic environment
• A strong communicator with a can-do, positive attitude and a strong desire to get things done
• Sense of humor and desire to have fun!

Jobcode: Reference SBJ-gk326p-3-143-218-146-42 in your application.