Job Description
At Disney, we're storytellers. We make the impossible, possible. We do this through utilizing and developing
cutting-edge technology and pushing the envelope to bring stories to life through our movies, products, interactive
games, parks and resorts, and media networks. Now is your chance to join our talented team that delivers
unparalleled creative content to audiences around the world.
Disney Streaming is a business unit within The Walt Disney Company's Disney Media & Entertainment Distribution
(DMED) segment that oversees all consumer-facing digital video subscription services across the company. Disney
Streaming's core mission is to deliver global audiences the freedom to access content on their terms across any
connected device, time or location. Disney Streaming is responsible for developing and operating The Walt Disney
Company's direct-to-consumer video businesses globally, including the ESPN+, Disney+, and Star+ streaming
services.
Disney Streaming's Growth Marketing team drives subscriber growth and engagement for Disney+, Star+, and
ESPN+. Within Growth Marketing the Landing Page Optimization and SEO team is responsible for the production and
optimization of hundreds of landing pages in the US, Canada, EMEA, LATAM, and APAC. The team also manages
SEO optimization across our landing pages.
Disney Streaming is seeking a Manager, Digital Marketing Production, Landing Pages to oversee Web landing page
production and performance for Disney+ and Star+ globally.
In this role you will be responsible for briefing, producing, and optimizing new and existing Disney+ and Star+
homepages and marketing landing pages in the US, Canada, EMEA, LATAM, and APAC. The Manager, Digital
Marketing Production, Landing Pages will deliver landing pages that inform and delight prospective and former
subscribers and drive acquisition. Success will require close partnership with a wide-range of stakeholders and
cross-functional partners to manage a high volume workflow and the continuous improvement of subscriber
acquisition performance metrics.
The ideal candidate for this role has experience producing content for a large complex organization with a broad set
of stakeholders. Strong organizational, prioritization, and communication skills are essential. A critical function of this
role will be to continuously optimize landing pages by leveraging user experience research, competitive analysis, and
data and analytics to derive insights for developing A/B testing hypotheses.
Responsibilities:
• Manage a team of Marketing Associates and Coordinators who are responsible for landing page production
and optimization for Disney+ and Star+
• Track and optimize performance against team KPIs
• Oversee production of new landing pages and manage regular editorial updates in our proprietary content
management system (CMS)
• Implement A/B tests in our proprietary experimentation platform
• Ensure our processes, workflows, and communications are optimized for efficiency and effectiveness
• Collaborate with our Product Marketing and Marketing Design teams to identify, define, and build new
marketing landing pages
• Build and maintain strong relationships with partner teams including Paid Media, Product Marketing,
Marketing Design, Analytics, AdOps, Product Management, Engineering, Localization, QA, and Legal
• Build and maintain strong relationship with our regional, brand, franchise, and Bundle marketing teams
• Contribute new ideas to our landing page and sign up funnel A/B testing programs
• Contribute new feature and enhancement suggestions to our CMS and experimentation platform
Basic Qualifications:
• Bachelor's degree or 4+ year' relevant professional experience
• 2+ years of digital marketing, A/B testing, web analytics, and reporting experience
• Experience with enterprise-scale content management and experimentation platforms
• Experience supporting globally distributed stakeholders
• Experience managing a distributed team
• Ability to thrive under pressure in a fast-paced work environment
• Proficient in agile methodologies and working knowledge of Jira/Confluence
• Attention to detail, with an ability to identify risks and issues and quickly implement solutions
• Strong communication and presentation skills
• Self-motivated, with a drive to exceed expectations
Preferred Qualifications:
• Experience working on a subscription-based business
• Experience with marketing SVOD services and content
Required Education
• BA/BS degree or equivalent practical experience
var jobInfo = {
category: 'Marketing-and-Digital-Media',
location: 'New York, New York, United States',
req: '957484BR',
}
We have a new application system, please create a new account if you have not done so yet when applying.
Jobcode: Reference SBJ-rvyj47-3-92-130-77-42 in your application.