Job Description
Disney Streaming is a business unit within The Walt Disney Company's Disney Media & Entertainment Distribution (DMED) segment that oversees all consumer-facing digital video subscription services across the company. Disney Streaming's core mission is to deliver global audiences the freedom to access content on their terms across any connected device, time or location. Disney Streaming is responsible for developing and operating The Walt Disney Company's direct-to-consumer video businesses globally, including the ESPN+, Disney+, and Star+ streaming services.
Disney Streaming's Growth Marketing team drives subscriber growth and engagement for Disney+, Star+, and ESPN+. Within Growth Marketing the Landing Page Optimization and SEO team is responsible for the production and optimization of hundreds of landing pages in the US, Canada, EMEA, LATAM, and APAC. The team also manages SEO optimization across our landing pages.
Disney Streaming is seeking a Manager, Digital Marketing Production, Landing Pages to oversee Web landing page production and performance for Disney+ and Star+ globally.
In this role you will be responsible for briefing, producing, and optimizing new and existing Disney+ and Star+ homepages and marketing landing pages in the US, Canada, EMEA, LATAM, and APAC. The Manager, Digital Marketing Production, Landing Pages will deliver landing pages that inform and delight prospective and former subscribers and drive acquisition. Success will require close partnership with a wide-range of stakeholders and cross-functional partners to manage a high volume workflow and the continuous improvement of subscriber acquisition performance metrics.
The ideal candidate for this role has experience producing content for a large complex organization with a broad set
of stakeholders. Strong organizational, prioritization, and communication skills are essential. A critical function of this role will be to continuously optimize landing pages by leveraging user experience research, competitive analysis, and
data and analytics to derive insights for developing A/B testing hypotheses.
Responsibilities
• Manage a team of Marketing Associates and Coordinators who are responsible for landing page production
• and optimization for Disney+ and Star+
• Track and optimize performance against team KPIs
• Oversee production of new landing pages and manage regular editorial updates in our proprietary content
• management system (CMS)
• Implement A/B tests in our proprietary experimentation platform
• Ensure our processes, workflows, and communications are optimized for efficiency and effectiveness
• Collaborate with our Product Marketing and Marketing Design teams to identify, define, and build new
• marketing landing pages
• Build and maintain strong relationships with partner teams including Paid Media, Product Marketing,
• Marketing Design, Analytics, AdOps, Product Management, Engineering, Localization, QA, and Legal
• Build and maintain strong relationship with our regional, brand, franchise, and Bundle marketing teams
• Contribute new ideas to our landing page and sign up funnel A/B testing programs
• Contribute new feature and enhancement suggestions to our CMS and experimentation platform
Basic Qualifications
• Bachelor's degree or to 6+ years'' relevant professional experience
• 2+ years of digital marketing, A/B testing, web analytics, and reporting experience
• Experience with enterprise-scale content management and experimentation platforms
• Experience supporting globally distributed stakeholders
• Experience managing a distributed team
• Ability to thrive under pressure in a fast-paced work environment
• Proficient in agile methodologies and working knowledge of Jira/Confluence
• Attention to detail, with an ability to identify risks and issues and quickly implement solutions
• Strong communication and presentation skills
• Self-motivated, with a drive to exceed expectations
Preferred Qualifications
• Experience working on a subscription-based business
• Experience with marketing SVOD services and content
Required Education
• BA/BS degree or equivalent practical experience
The hiring range for this position in New York is $117,342 to $157,410 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered
About Disney Streaming:
Comprised of the Company's international business units and various direct-to-consumer streaming services, Disney Media & Entertainment Distribution (DMED) aligns technology, media distribution and advertising sales into a single business segment to create and deliver personalized entertainment experiences to consumers around the world.
About The Walt Disney Company:
The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney's stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.
This position is with Disney Streaming Services LLC, which is part of a business we call Disney Streaming.
Disney Streaming Services LLC is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.
Jobcode: Reference SBJ-req965-54-224-70-148-42 in your application.