Display Media Manager

Job Description

Location: NYC (but remote until TBD)

The Customer Acquisition team is tasked with driving new subscriber growth to Disney Streaming Services. The team is responsible for the planning, execution and optimization of user acquisition and performance marketing campaigns. The ideal candidate has a passion for the digital media landscape and understands the intricacies and unique attributes of every step in the marketing funnel. The successful candidate will bring a highly analytical, creative, and flexible growth mindset to the role, which will be critical to delivering breakthrough thinking for this channel.

Responsibilities:
• Partner with team associates to develop, improve, and optimize both programmatic and digital media strategies drive global subscriber acquisition, conversion & efficiency
• Successfully ideate media strategy and lead team to manage robust portfolio within existing programmatic and digital channels (i.e. display, native, video, audio, etc.), while exploring growth of new channels
• Lead optimization strategy and campaign strategy and structure for programmatic and/or digital media campaigns to meet or exceed strict direct response goals
• Lead recommendation of budget optimization budget across programmatic and digital media placements to deliver positive return on marketing spend
• Research, evaluate, and test new programmatic and/or digital media opportunities that will move the business forward from a direct response perspective
• Explore, negotiate, and manage relationships with DSPs, publishers with Auction capabilities, SSPs, and data partners
• Lead strategy in development and test new audience segments (i.e. retargeting, lookalikes, custom audiences, etc.), ensuring documented results
• Collaborate cross-channel, with larger marketing teams, to align on performance trends to ensure holistic team success
• Comfortably manage and delegate tasks to a team, ensuring and enforcing work is being distributed accordingly to meet team deadlines
• Comfortable working in a fast-paced and dynamic working environment, supporting new products/businesses supported by a proven large-scale media property

Basic Qualifications:
• 4+ years paid media & acquisition experience required, with at least 2 years programmatic experience; media agency experience preferred
• Direct response experience a must
• Hands-on keyboard executional experience in Google's Display & Video 360 and/or Verizon Media DSP required
• Comprehensive in-platform knowledge of programmatic buying, audience creation, campaign management and in-dash optimization techniques
• Data and yield analysis skills (DMP) experience
• Global media planning/buying experience preferred, but not required
• Offline channel experience (i.e. digital OOH), a plus
• Ability to strategically assess new opportunities and make data driven decisions resulting in tangible improvements in performance
• Flexibility & ability to work in a fast paced and dynamic environment
• A strong communicator with a can-do, positive attitude and a strong desire to get things done
• Sense of humor and desire to have fun!

Jobcode: Reference SBJ-r74xq6-3-141-100-120-42 in your application.