Director, Social & Programming

Job Description

Reporting to the Sr Director, Social & Digital, the Director, Social & Programming will be responsible for programming, analyzing, maintaining, publishing and ultimately growing an audience across all social platforms for Disney, Pixar, and their respective franchises. This role will manage two teams; Social and Programming. Within the Social Media Team, this role will manage social media managers and strategists responsible for creating and deploying multiple editorial calendars at once across a wide breadth of platforms while also collaborating with the Digital Content Team. In addition, this position will coordinate daily with our various lines of business on cross-company social media marketing initiatives. As a brand steward for Disney and Pixar, it will be critical in this role that you properly reflect the brand integrity, safety, and diversity for our brands and businesses. The expectation for this team's overall output is to be the highest quality in the industry.

Within the Programming Team, this role will manage production managers and associates responsible for the strategy and programming of Disney.com, identifying successful homepage placements, and the development of new sites/re-designs, migrations, and SEO enhancements to drive awareness, audience reach, brand affinity, and transactional conversion. This role will work closely with cross-functional teams across Creative, Product, Tech, Ops, and stakeholders across the wider organization. This Executive role requires advanced skills in strategy, multiplatform content planning, relationship building, excellent communication with all levels of leadership, an incredible attention to detail, and a deep understanding of the ever-evolving social and digital marketing landscape.

Responsibilities:

Social & Strategy
• Create and implement the overall @Disney and @Pixar editorial strategy & cadence for a massive network of social media properties and platforms, creating a long-term and cross-functional planning process in collaboration with Digital Content and stakeholders across the wider company
• Oversee & manage content and platform prioritization based on business objectives and ensuring that all editorial planning and publishing results in year-over-year in terms of team's earned media value.
• Partner closely with Insights Lead to ensure the proper measurement and reporting cadence is delivered and utilize data and social listening to inform and pivot strategies, as needed
• Lead implementation of key strategic frameworks in brand and 365 sustain social strategy with the ability to develop end-to-end solutions with social and business priorities at heart
• Collaborate across department to ensure all assets, strategies, goals, and timelines are met in a timely fashion
• Create and maintain frameworks and guidelines to power the departments' editorial planning, community management, planned & reactive publishing and measurement cadence in collaboration with other senior leaders across the organization

Programming & Production
• Collaborate with Marketing Teams and leaders across TWDC Studios to ensure the successful programming and launch of key priorities and campaigns across Disney.com and/or dedicated title or franchise websites
• Actively identify measurement and reporting opportunities for marketing campaigns through the proprietary CMS and develop opportunities for A/B testing
• Successfully sustain all titles and projects that are identified as TWDC Corporate Priorities
• Create synergies and optimize workflows between social, digital, and cross-functional marketing groups across TWDC including but not limited to; delivery of optimized raw assets and files, successful mapping of launch timelines, excellent stakeholder and project management
• Work closely with DE&I, Accessibility, Legal, Privacy, Tech, Ops, Data Governance, and Customer Information to secure approvals on content that adheres to all necessary guidelines and best practices

Basic Qualifications:
• 7+ years of experience in the social strategy & implementation space; at least 3 years team management experience consisting of various disciplines with ability to develop strong teams.
• Highly experienced in editorial operations and social media publishing strategy
• Multiple years working on global brand or franchise marketing and development
• Must have tactical knowledge of all relevant social media platforms, features, and industry best practices
• Operational understanding of publishing platforms and Cybersecurity systems or workflows
• Demonstrated experience in a highly matrixed global media, entertainment, or tech organization with experience managing executive stakeholder relationships
• Has a strategic, global mindset and understands the impact of new technology and emerging platforms
• Embraces teamwork; shares ideas; prioritizes team building, empathy, diversity, and inclusion
• Excellent computer skills with advanced knowledge of Keynote, Word, Google docs, Excel and experience with PowerPoint.
• Strong communications & presentation skills, business process, analysis of industry trends, and knowledge of new media.
• Well-versed experience in website, design, production, and content management
• Confident in solving complex organizational and managerial problems and identifying applicable solutions

Preferred Qualifications:

Familiar with content, experiences, or brands that primarily serve Family Friendly audiences and different strategies and executions to target GE audiences

Required Education

BA in communication, marketing, business administration, digital marketing or relevant degree

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category: 'Marketing-and-Digital-Media Data---Technology',

location: 'Glendale, California, United States',

req: '983528BR',

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Jobcode: Reference SBJ-d2qmj7-3-146-35-203-42 in your application.