Full Time Job

Data Analyst

Disney

New York, NY 06-09-2022
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  • Paid
  • Full Time
  • Mid (2-5 years) Experience
Job Description
Marketing Analyst, Performance Marketing Analytics

We are the Marketing Performance & Acquisition Analytics team, part of Disney Media & Entertainment Distribution (DMED). DMED brings together the Company's best-in-class product, technology, and commercialization teams into one global organization. DMED manages operations of the Company's streaming services including Disney+, Hulu, ESPN+ and Star+.

The Marketing Performance & Acquisition Analytics team provides actionable, data-driven solutions to solve marketing challenges for Disney+, Hulu, ESPN+, and Star+. We work closely with digital and corporate teams across the company portfolio including Disney Streaming's marketing team, ESPN's platform acquisition & fan engagement team, and Disney's customer relationship management team.

Responsibilities:
• Perform data driven, actionable analyses and present insights to both non-technical and technical stakeholders
• Focus on all media categories including paid media, non-paid media, external partnerships, and lifecycle marketing
• Utilize data sources including, but not limited to marketing platforms (Facebook, Google Marketing Platform), Adobe Analytics, and mobile measurement partner (Kochava)
• Build scalable, reproducible reports and dashboards for marketing stakeholders representing efforts driving audience acquisition (signups, CPA, ROAS, conversion rate, CTR, and any other applicable KPI)
• Work closely across the media strategy, ad operations, and research teams to develop KPIs and reporting methodologies and approaches that are aligned to campaign and brand goals
• Partner with Data Engineering and Data Product to better understand and enhance underlying datasets used for dashboards
• Partner with other analytics teams (retention, engagement, and research) for data discovery to help with actionable insights and vice-versa
• Write SQL to aggregate and analyze marketing data over time for recurring analyses. Uncover data stories and insights and present your findings to the executive team

Basic Qualifications:
• 2+ years of experience in digital marketing and analytics, web analytics, and/or online media industry.
• Proficient in SQL
• Strong experience using marketing platforms (Facebook, Google Marketing Platform, Adobe Analytics)
• Understanding of web, native app, video measurement technology and standards
• Proficient with analytical tools and languages supporting data analysis, reporting, and visualization - Excel, Google Collaborative Apps (Docs, Sheets, Slides)
• Strong detail-orientation with a penchant for data accuracy and good grammar
• Exceptional communicator across all levels of the organization; able to effectively tell stories with data and present findings to a non-technical audience

Preferred Qualifications:
• Proficient in R or Python
• Experience using Databricks
• Strong understanding of AB Testing, Attribution (Last Click, MTA), and MMM
• Experience using Adobe Analytics, Snowflake and Looker
• Experience using project management tools like those from Atlassian (JIRA, Confluence)

Required Education

BA/BS

Preferred Education

Master's degree in statistics, engineering, math, or computer science

This role is considered hybrid, which means the employee will work a portion of their time on-site from a Company designated location and the remainder of their time remotely.

About Disney Streaming:

Comprised of the Company's international business units and various direct-to-consumer streaming services, Disney Media & Entertainment Distribution (DMED) aligns technology, media distribution and advertising sales into a single business segment to create and deliver personalized entertainment experiences to consumers around the world.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney's stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Disney Streaming Services LLC, which is part of a business we call Disney Streaming.

Disney Streaming Services LLC is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.

Jobcode: Reference SBJ-d2qk3y-44-201-94-72-42 in your application.

Company Profile
Disney

Disney Streaming Services is responsible for developing and operating The Walt Disney Company’s direct-to-consumer video businesses globally, including the ESPN+ and Disney+.