Data Analyst

Job Description

Marketing Analyst, Performance Marketing Analytics

We are the Marketing Performance & Acquisition Analytics team, part of Disney Media & Entertainment Distribution (DMED). DMED brings together the Company's best-in-class product, technology, and commercialization teams into one global organization. DMED manages operations of the Company's streaming services including Disney+, Hulu, ESPN+ and Star+.

The Marketing Performance & Acquisition Analytics team provides actionable, data-driven solutions to solve marketing challenges for Disney+, Hulu, ESPN+, and Star+. We work closely with digital and corporate teams across the company portfolio including Disney Streaming's marketing team, ESPN's platform acquisition & fan engagement team, and Disney's customer relationship management team.

Responsibilities:
• Perform data driven, actionable analyses and present insights to both non-technical and technical stakeholders
• Focus on all media categories including paid media, non-paid media, external partnerships, and lifecycle marketing
• Utilize data sources including, but not limited to marketing platforms (Facebook, Google Marketing Platform), Adobe Analytics, and mobile measurement partner (Kochava)
• Build scalable, reproducible reports and dashboards for marketing stakeholders representing efforts driving audience acquisition (signups, CPA, ROAS, conversion rate, CTR, and any other applicable KPI)
• Work closely across the media strategy, ad operations, and research teams to develop KPIs and reporting methodologies and approaches that are aligned to campaign and brand goals
• Partner with Data Engineering and Data Product to better understand and enhance underlying datasets used for dashboards
• Partner with other analytics teams (retention, engagement, and research) for data discovery to help with actionable insights and vice-versa
• Write SQL to aggregate and analyze marketing data over time for recurring analyses. Uncover data stories and insights and present your findings to the executive team

Basic Qualifications:
• 2+ years of experience in digital marketing and analytics, web analytics, and/or online media industry.
• Proficient in SQL
• Strong experience using marketing platforms (Facebook, Google Marketing Platform, Adobe Analytics)
• Understanding of web, native app, video measurement technology and standards
• Proficient with analytical tools and languages supporting data analysis, reporting, and visualization - Excel, Google Collaborative Apps (Docs, Sheets, Slides)
• Strong detail-orientation with a penchant for data accuracy and good grammar
• Exceptional communicator across all levels of the organization; able to effectively tell stories with data and present findings to a non-technical audience

Preferred Qualifications:
• Proficient in R or Python
• Experience using Databricks
• Strong understanding of AB Testing, Attribution (Last Click, MTA), and MMM
• Experience using Adobe Analytics, Snowflake and Looker
• Experience using project management tools like those from Atlassian (JIRA, Confluence)

Required Education

BA/BS

Preferred Education

Master's degree in statistics, engineering, math, or computer science

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category: 'Data-Science-and-Analytics Data---Technology',

location: 'New York, New York, United States',

req: '938794BR',

}

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Jobcode: Reference SBJ-d2qk3y-18-221-41-214-42 in your application.