Campaigns Marketing Manager, Bundle

Job Description

We're looking for a talented individual with an entrepreneurial spirit, a creative drive, and strong campaign management experience to drive the lifecycle program for The Disney Bundle. In this role, you'll have a chance to combine your current knowledge of how lifecycle programs can acquire, engage and retain existing customers, with a hands-on focus driving email, push, and in-app marketing programs.

You will work closely with your fellow lifecycle rockstars that manage Disney+, Hulu, and ESPN+, as well as cross-functionally across other departments, to build a lifecycle roadmap for The Disney Bundle and to create stand out marketing. You'll partner with our data analytics team to test into improvements and dive into audience understandings to help define and prioritize new engagement and retention strategies. You'll get to work on editorial programs that span the amazing titles and brands that make up The Disney Bundle.

Responsibilities:
• Drive execution of our subscriber messaging program to reduce churn by engaging customers with the most targeted, relevant, and helpful content at each stage of the customer lifecycle.
• Be hands-on in project management, and pushing for increased creativity and innovation
• Meet critical metric targets for customer movement through the life of a customer
• Partner with analytics to identify areas for improvements and drive implementation
• Partner with our data team to conduct tests, establish reporting infrastructure, track and analyze performance and communicate results

Basic Qualifications:
• 7+ years experience in lifecycle marketing, ideally in consumer technology
• Hands-on experience using marketing platforms in email and push
• Experience developing, launching and measuring marketing campaigns
• Highly data driven with a proven track record of optimizing email programs to drive overall company goals and metrics
• You like to identify projects with the greatest impact and have a track record of making a difference!
• You have strong project management skills including conceptualization, driving alignment, planning resources, supervising objectives and test plans, and deriving learnings.
• Strong interpersonal skills, communication, critical thinking, and problem solving.
• You possess a strong understanding of consumer mentality and consumer empathy
• You take ownership, are an inventive problem-solver, and maintain a high level of accountability
• You have the ability to collaborate well with others and thrive in a dynamic and fast paced environment!
• BS/BA degree (in analytic subject area or marketing background highly preferred)

Jobcode: Reference SBJ-gw728k-18-222-120-133-42 in your application.