Job Description
As the first Head of Disney+ North America Lifecycle Marketing, you'll build out the most important Disney+ initiatives to engage and retain subscribers in the US and Canada, increasing customer lifetime value, and driving best in class practices for your team.
You'll own the lifecycle strategy end-to-end, optimizing and experimenting with subscriber messaging to drive engagement improvements, and scoping and executing new programs and projects. You will be responsible for some of the first efforts to leverage a new US-based audience segmentation, create new habits with subscriber segments, and unlock subscriber retention opportunities. You are a high-level strategic thinker, but comfortable diving into the numbers and the execution details to find the optimal solution. You are creatively driven and want to leverage the outstanding assets of Disney+ to build subscriber happiness.
The team you will run is responsible for flawless and measurable campaigns. You own the prioritization, operation, and reporting of overall retention and engagement submetrics. You'll be foundational in testing out new data science capabilities and propensity models. You'll have the ability to hire and develop younger team members for continued growth of Disney+.
Responsibilities:
• Build and lead Disney+ North America Lifecycle Marketing team, tackling new opportunities of engage and retention subscribers
• Deeply understand our subscribers and use what you know to craft the most effective and stand-out messaging.
• Able to create a unique voice for our subscriber communications and work with creative partners and external agencies to build unique assets.
• Partner with our product marketing team to extend our engagement and retention strategies into the product and leverage new product developments to create opportunities for subscriber engagement.
• You'll identify new customer journeys and work closely with the analytics teams and automated messaging teams to prove out success.
• Be able to drive a data-driven omni-channel customer experience across e-mail and other channels, and make sense of the tools we have.
• Ruthless prioritization against key metrics in order to demonstrate the success and value of subscriber communications
• Drive a smart roadmap of experimentations that can be used to prove out a variety of use cases.
Basic Qualifications:
• 7-10+ years of experience in marketing programs, ideally in CRM
• A proven track record of rapid experimentation
• Strong desire to manage a team and develop team members to make an impact on the broader organization
• Experience managing a CRM team directly and strong collaboration with Product, Marketing, and Operations organizations
• The ability to set goals and manage priorities in a rapidly changing environment
• A sharp analytical mind, with experience measuring KPIs and communicating complex insights
• A passion for entertainment and a vision on how to connect to consumers in ways that have never been done before!
Jobcode: Reference SBJ-rnb2vo-3-131-110-169-42 in your application.