Product Marketing Operations Associate

Job Description

In less than two years from launch, Disney+ topped 117 million active subscribers and we have aspirations for many more. Ensuring all of our millions of users have the magical experience they come to expect from Disney, when watching their favourite shows is a challenge that we relish.

As part of the Product Marketing Operations & Tech team, the Product Marketing Operations Associate drives the execution and campaign delivery of our lifecycle communications to enable the initiatives and objectives of our marketers. In addition, this role administers user lifecycle messaging tests to drive experimentation and draw learnings from strategies defined by our marketers. This role is a hybrid of skill sets, which include: hands-on coding, test instrumentation, marketer strategy thought-partner, and user advocate - leveraging expert internal resources when appropriate. A successful Marketing Operations Associate maximises message utilisation while balancing the needs of users and internal stakeholders using a measured collaborative approach.

Responsibilities:
• You will build, test and deliver lifecycle messages.
• Execute messaging optimisation and best practice adoption.
• Run split and multivariate tests, ensuring test protocols are administered to minimise bias.
• Coordinates with market strategist in the creation and management of marketing campaign process for the purpose of driving video content engagement from our subscribers.
• Create and manage project plans with clearly defined deliverables and resources, coordinate work streams and dependencies, track and communicate progress, identify obstacles and ensure they are addressed.
• Monitor messaging programs and campaign and mitigate or flag issues to partners.
• Traffic messages utilising targeting capabilities while balancing against business goals.
• Implement and audit all analytic encoding to enable messaging effectiveness.
• Drive messaging reporting and run adhoc analysis when requested.
• Ensure all messages conform to GDPR, and other legal or compliance requirements.

What we are looking for:
• 3+ years in marketing executing CRM/Lifecycle channel optimisation and insights.
• Deep experience in email, push, sms, in-app messaging channels and platforms.
• An understanding and administration of message experimentation best practices.
• attention to detail, with an ability to identify issues and implement remedies.
• Proficiency in building HTML emails from assets files, make message template adjustments and have the ability to articulate more complex needs to developers.
• Analytic orientation and curiosity, using insights to drive your next course of action.
• Superior presentation, communication and documentation skills
• Be a highly organised, highly methodical and strong team player with the ability to multitask and handle simultaneous projects, have exceptional problem solving skills and display composure under stress.
• Self-motivated, with a drive to exceed user expectations and enable partner marketing teams.
• Thrives in ownership, as our resident churn mitigation email expert.
• Superior stakeholder partnership management via a consultative approach, with experience supporting a globally distributed stakeholder team.
• Working knowledge of agile methodologies and of Jira/Confluence.
• Working knowledge of email and mobile channel best practices.
• Language fluency in English, with fluency in another language (e.g. Spanish, German, French).
• Working knowledge of SQL.
• Template scripting (e.g. AMPscript, Liquid).
• Proficient in Salesforce Marketing Cloud, Braze, and /or other lifecycle marketing platforms, ideally certified in one main platform.
• Experience in building lifecycle user journeys.
• Working knowledge of compliance requirements.
• Bachelor's degree in Marketing, IT, Computer Science or related field; or equivalent practical experience.

Jobcode: Reference SBJ-re10z2-18-191-174-168-42 in your application.