Manager, + Campaigns - Subscriber Engagement

Job Description

The Walt Disney Company launched Disney+, a Disney-branded streaming service, in 2019 featuring an incomparable collection of content from its brands and franchises recognized and respected all over the world. The Disney+ service serves as the exclusive home for viewing original movies, series, short-form, and more, along with a vibrant catalogue that spans classic Disney Animation to the most recent movie releases. We're looking for talented leaders with an entrepreneurial spirit, who will thrive upon the legacy of our company yet embrace unconventional thinking and experimentation. Being part of a driven and enthusiastic team on a growing product, you will get to make a direct material impact on the future of Disney+.

We are seeking an enthusiastic, first-principled leader to join Lifecycle Marketing. Lifecycle Marketing is a cross-functional organization focused on driving engagement and retention for Disney+. The team is results driven, data-informed and thoughtful. Members of the team identify opportunities, build programs and develop optimization loops across the subscriber lifecycle. Ideal candidates for Lifecycle Marketing, in addition to being a strong marketer, will possess a T-shaped skill set across product, analytics, and design.

Responsibilities:
• Oversee, develop and manage North America content marketing campaigns across the Disney+ subscriber lifecycle leveraging email, in-product, browser, logged-in and push messaging channels
• Own the creation and development of a seasonal marketing calendar, messaging guidelines and quality control checks for Disney+ lifecycle campaigns
• Develop drip and upsell campaigns for Premier Access titles
• Customize lifecycle and messaging strategies across North America -- including Canada -- subscriber segments from Partner and Distribution channels
• Oversee and ensure messaging is tailored to the Disney+ audience
• Collaborate and coalesce design, editorial and creative resources across The Walt Disney Company, that includes a close partnership with Product Marketing, Product Management, Brand, Studios and teams within Disney Streaming Services while ensuring clear, concise messaging to subscribers
• Communicate wins and learnings across the organization. Message effectively with executives and external partners with quantifiable results of customer marketing campaigns, and return on effort
• Work with leadership to identify messaging priorities

Basic Qualifications:
• 5+ years of relevant growth or marketing experience, developing multi-channel content strategies
• 2+ years of entertainment, studio, or content marketing a plus
• Experience working with CRM systems. Familiarity with ExactTarget, Salesforce Marketing Cloud, Responsys, Iterable, Braze or Responsys a plus
• Exceptional organizational skills and manage accountability well across multiple work streams
• Global marketing experience
• Demonstrated success collaborating across a global organization, and partnering with people who are experts in their fields
• Track record of creating content marketing, customer campaigns that drive feature adoption and product usage
• Strong project management and timeline management skills
• Ownership mindset and ability to work independently
• Results-driven and self-starter
• Strong communicator, both written and verbal
• Demonstrated ability to articulate a vision and motivate, inspire and challenge a high-performing team to achieve that vision
• Flexibility & ability to work in a fast paced and dynamic environment

Jobcode: Reference SBJ-d932xm-3-131-110-169-42 in your application.