Lifecycle Marketing Manager, Early Tenure

Job Description

The Walt Disney Company launched Disney+, a Disney-branded streaming service, in 2019 featuring an incomparable collection of content from its brands and franchises recognized and respected all over the world. The Disney+ service serves as the exclusive home for viewing original movies, series, short-form, and more, along with a vibrant catalogue that spans classic Disney Animation to the most recent movie releases. We're looking for talented leaders with an entrepreneurial spirit, who will thrive upon the legacy of our company yet embrace unconventional thinking and experimentation. Being part of a driven and enthusiastic team on a growing product, you will get to make a direct material impact on both the future of Disney+.

We are seeking an enthusiastic member to join the North America, Editorial & Brand Marketing team.

Editorial & Brand Marketing is a cross-functional team focused on driving engagement and retention for Disney+. The team is creative, results driven, data-informed and thoughtful. Members of the team identify opportunities, build programs and develop optimization loops across the global subscriber lifecycle. Ideal candidates for this position are hungry for knowledge, have a strong curiosity, and operate with integrity. This position will have the opportunity learn how to build Editorial & Brand Marketing campaigns end to end.

Responsibilities:
• Manage the day-to-day development of all email campaigns for Disney+ to drive increased video engagement and title awareness.
• Maintain project tracker and calendar for the Disney+ email channel.
• Collaborate cross-functionally to coordinate and execute our email campaigns globally - developing creative, providing all the operations requirements, seeking legal approvals and aligning with other marketing teams.
• Ideate and help develop innovative email marketing campaigns to establish and grow our subscriber base, delivering effective targeted campaigns reaching our defined target segments.
• Communicate wins and learnings across the organization. Message effectively with executives and external partners with quantifiable results of customer marketing campaigns, and return on effort.
• Work closely with other associates and coordinators on the team to coordinate campaigns and ideate on new strategies.

Qualifications:
• 2-3 years of relevant marketing experience, developing multi-channel content strategies.
• Entertainment experience highly recommended.
• Exceptional organizational skills and attention to detail.
• Demonstrated success collaborating across a large organization and partnering with people who are experts in their fields.
• Experience working with Customer Relationship Management (CRM).

Track record of creating content marketing and customer campaigns that drive feature adoption and product usage.
• Strong project management and timeline management skills.
• Experience working on Communications and Newsletters would be an asset.
• Ownership mindset and ability to work independently.
• Results-driven and self-starter.
• Strong communicator, both written and verbal.
• Flexibility & ability to work in a fast-paced and dynamic environment.
• Fan of Disney, Marvel, Star Wars, Pixar, Hulu, NatGeo a plus.

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category: 'Marketing-and-Digital-Media',

location: 'Burbank, California, United States',

req: '7101916720210711',

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About Disney Streaming:

Comprised of the Company's international business units and various direct-to-consumer streaming services, Disney Media & Entertainment Distribution (DMED) aligns technology, media distribution and advertising sales into a single business segment to create and deliver personalized entertainment experiences to consumers around the world.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney's stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Disney Streaming Services LLC, which is part of a business we call Disney Streaming.

Disney Streaming Services LLC is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.

Jobcode: Reference SBJ-d92j4z-18-119-143-4-42 in your application.