Director, Growth Marketing

Job Description

We are looking for a driven, creative, and entrepreneurial candidate with broad Growth and Marketing experience to help grow Disney's DTC (e.g., Disney+) adoption in Canada. This role will report directly to the VP of DTC for Canada and is responsible for Canadian growth strategy and operations. To accomplish this, you will partner with various internal stakeholders in Canada, the US, and worldwide in building the growth strategy and execution associated with our products, programming, and technology platform. In addition, you will work directly with colleagues at Disney to maximize the value of our global assets in the Canadian market and partner with the Canadian Disney DTC leadership team to set the team's agenda and overall strategy in the market.

Qualities to thrive in this role:

Team player, willing to lead through multi-disciplinary collaboration
You like to Get Stuff Done and are hands-on in your approach; there is no job too big or too small
Passion for Growth - you love this discipline and this industry
Analytical mindset - you derive insights from data and are able to see the gaps in both
Strategic and business mindset - you find trends in your data and look for the ''so what.''
Creativity and collaboration - you love working with a team and creatively solving challenging problems

Responsibilities:
• Help define a Canadian strategy for driving acquisitions through paid and organic marketing initiatives
• Set up new programs to experiment aggressively and prioritize initiatives to scale the number of subscribers on the platform
• Manage and operationalize customer analytics for the company to drive growth decisions for the company, including informing product, strategy, and marketing/brand decisions
• Identify areas of opportunity in our marketing playbook to drive customer funnel conversion, continuously adding and experimenting with new connection points while solidifying proven channels
• Canadian leadership informing US-based leadership of strategic and operational initiatives for paid marketing campaigns, including budgeting, tracking, creative production, landing page optimization, etc.
• Guide, mentor, and develop a growth team across multiple disciplines of Growth and campaigns
• Collaborate with internal and external teams to manage multi-million dollar budgets across all marketing channels, including Organic and Paid channels (e.g., Social), Paid Search, Display, App Install Campaigns, SEO, TV, radio, OOH
• Relentlessly work towards maximum customer acquisition, engagement, and retention

Basic Qualifications:
• 10+ years of related marketing and growth leadership experience
• Deep familiarity with CPA, CPC, CPM, and LTV
• Experience in managing large consumer marketplaces or consumer digital brands - DTC, fintech, or media is a plus
• Deep understanding of organic and paid marketing channels
• Outstanding ability to think creatively, identify and resolve problems
• Attention to detail and the ability to effectively multi-task in a deadline-driven atmosphere
• Proficiency with running large performance marketing campaigns, data and attribution tools, deep analytics, performance monitoring
• Ability to synthesize complex ideas into actionable recommendations for senior executives
• Always operates with integrity
• Has the ability to think strategically and effectively communicate and execute
• A willingness to work outside of the scope to bring alignment and better overall outcomes to the business at large

Required Education
• Undergraduate Degree in business or a related field

Additional Information:
Our Company proudly provides equal employment opportunity for all employees and applicants. We welcome and encourage applications from persons with disabilities. Accommodations are available upon request for candidates taking part in any aspect of the selection process.

About Disney Streaming:

Comprised of the Company's international business units and various direct-to-consumer streaming services, Disney Media & Entertainment Distribution (DMED) aligns technology, media distribution and advertising sales into a single business segment to create and deliver personalized entertainment experiences to consumers around the world.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney's stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with The Walt Disney Company (Canada) Ltd., which is part of a business we call Disney Streaming.

Jobcode: Reference SBJ-gwepqy-3-12-108-7-42 in your application.