Job Description
We are seeking an experienced, data-driven Consumer Insights Manager. Working
on the Disney+ Product Marketing Intelligence team within Disney Streaming
Services, this individual will be responsible for developing insights that help business leaders drive to actionable results related to acquisition, engagement and retention. An ideal candidate also has previous industry experience in either Technology or Entertainment.
If you someone seeking an opportunity to use data and consumer insights to impact
Product and Marketing decisions for one of the world's most beloved brands, then this could be a great role for you!
Responsibilities:
• Collaborate with business stakeholders to develop an insights roadmap that aligns with key priorities
• Partner with data analytics team to ensure that research and behavioral data are collected and use that data to help guide business decisions
• Use mix of secondary data sources, to help build a pool of customer data and insights around the marketplace.
• Take on ad-hoc studies that are necessary to guide new understanding or prioritize business tasks.
• Translate research into actionable insights and democratize them across the business
• Partner with other insights teams across Disney Streaming to synthesize learnings into a cohesive story
Preferred Qualifications:
• Bachelor's degree and at least 3-5 years executing quantitative market research in a corporate setting
• Well versed in various marketing research methodologies, with particular passion for quant, and ability to make strategic recommendations based on the business needs
• Excellent reporting skills: ability to distill raw data into actionable insights, and create clear, concise and actionable reports
• Highly cross-functional: experience servicing multiple teams, and adapting insights for each audience
• Self-starting initiative, and comfort navigating white space
• A can-do, positive attitude and a strong desire to get things done
About Disney Streaming:
Comprised of the Company's international business units and various direct-to-consumer streaming services, Disney Media & Entertainment Distribution (DMED) aligns technology, media distribution and advertising sales into a single business segment to create and deliver personalized entertainment experiences to consumers around the world.
About The Walt Disney Company:
The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney's stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.
This position is with Disney Streaming Services LLC, which is part of a business segment we call Disney Streaming.
Disney Streaming Services LLC is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.
Jobcode: Reference SBJ-gpxenx-3-238-87-31-42 in your application.