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Full Time Job

Associate - Marketing Planning & Analysis

Disney+

New York, NY 12-04-2021
 
  • Paid
  • Full Time
  • Mid (2-5 years) Experience
Job Description
Disney Streaming Services (DSS) is seeking an Associate who will support upcoming international launches and the continued global success of Disney+. This individual will join our New York City Performance Marketing team and collaborate closely with Analytics, Finance, and Planning teams to deliver critical analysis, strategic support, and reporting of media plans and budgets across domestic and international territories.

We are looking for a detail-oriented candidate with a strong analytical and reporting background, preferably with some experience in direct-to-consumer digital marketing. The individual should have a strong interest in financial modeling, valuation, and statistics.

Responsibilities:
• Perform bottom-up weekly budget aggregation, taking inputs from the central media channel teams and the regional marketing teams, to provide critical budget versus actual visibility for our Performance Marketing leadership.
• Track, monitor, and report on marketing KPIs across multiple channels and markets (conversion rates, CPA, retention, LTV, etc.).
• Assist with proforma impact of marketing strategies including offer testing, acquisition mix changes, and other high impact initiatives that affect customer base growth.
• Assist with ad-hoc analysis of customer centricity (identify customer characteristics and marketing platforms resulting in higher retention and up-sell opportunities).
• Assist with developing impactful, compelling presentation materials (decks, notes, write-ups, etc.) that effectively communicate financial projections, drivers, marketing performance, risks, and opportunities to leadership.

Basic Qualifications:
• Bachelor's degree in Finance, Economics, or Marketing.
• 2+ years of consulting, investment banking, corporate development at a media or technology company, or marketing investment strategy experience.
• Excellent financial modeling skills with a special talent for identifying and correcting data issues.
• Strong attention to detail with emphasis on accuracy, consistency, and quality.
• Excellent written and verbal communication skills.
• Able to maintain both a rigorous attention to detail and a big-picture, strategic mindset.
• Deliverable-focused, strong work ethic and organizational skills, able to prioritize, and resolve an array of issues simultaneously.
• Ability to thrive and take initiative in a fast-paced and dynamic working environment.

Preferred Qualifications:
• Completion of fundamental training in Excel and VBA best practices.
• Experience with cohort analysis of contractual cash flows (subscription-based businesses, loan portfolios etc.).
• Experience working with digital marketing organizations.

About Disney Streaming:

Comprised of the Company's international business units and various direct-to-consumer streaming services, Disney Media & Entertainment Distribution (DMED) aligns technology, media distribution and advertising sales into a single business segment to create and deliver personalized entertainment experiences to consumers around the world.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney's stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Disney Streaming Services LLC, which is part of a business segment we call Disney Streaming.

Disney Streaming Services LLC is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.

Jobcode: Reference SBJ-d97q39-3-138-125-2-42 in your application.

Company Profile
Disney+

Disney Streaming Services is responsible for developing and operating The Walt Disney Company’s direct-to-consumer video businesses globally, including the ESPN+ and Disney+.