Senior Director, Global Market Research and Consumer Insights

Job Description

Overview

Discovery+ seeks a Sr. Director of Global Market Research and Consumer Insights. Develop research and interpret data, translating it into impactful and actionable insights that drive the business forward. If you are a passionate consumer advocate who loves delivering insights that drive business results, we have an exciting opportunity for you to use your skills to uncover insights about the brand across a range of audiences that will help drive marketing, acquisition, retention and overall strategy.

Responsibilities
• Direct a consumer insights team that is tasked with all things brand/marketing related for discovery+.
• Plan and execute qualitative and quantitative research studies. Write questionnaires, work with various internal databases, analyze raw data, craft reports from scratch as well as communicate and share those results with various stakeholders and partners at all levels.
• Help develop creative testing and campaign measurement center of excellence
• Work with internal ''clients'' to understand needs and challenges to frame research objectives and plans.
• Partner with and form relationships with research partners (both internal and external), ensuring adherence to overall efficiencies
• Synthesize primary and secondary data from multiple sources (e.g. CivicScience, MRI, SNL Kagan,) to present a holistic analysis to identify market trends and customer insights which translate into measurable ideas and strategies.
• Stay abreast of television, OTT, and research industry news, trends, and methodologies

Qualifications
• 8+ years of entertainment research experience, preferably at a Direct-to-Consumer (DTC) streaming service or a research company working with a DTC streaming service.
• Strong proficiency with brand tracking, brand positioning, ad tracking, creative ad testing, campaign measurement/effectiveness, retention research
• Strong proficiency in all brand health KPIS, awareness, NPS, CSAT, etc.
• Strong proficiency in research specific but not limited to pricing, market sizing/opportunities, competitive insights, social insights, partnership research
• Knowledge and capability with a variety of market research methodologies and their applications
• Proficiency working with large quantitative and qualitative datasets
• Ability to be strategic as well as dive into the data to answer research and business questions
• Demonstrated mastery in uncovering insights with the ability to inspire and influence others to act on insights. Demonstrated success in using research to drive insights and strategic implications that lead to business decisions.
• Passionate about research, content, marketing, emerging media, and technology
• Proven PowerPoint and Excel skills as well as survey tools such as Qualtrics/Survey Gizmo
• Experience with SPSS or other analytical tools such as R/SAS/SQL
• Proficient with secondary/syndicated research tools (MRI, SNL Kagan, CivicScience)
• Results-oriented with the ability to work within strict time constraints while balancing multiple projects
• Excellent verbal and written communication skills with the ability to interact at all levels of the organization

Jobcode: Reference SBJ-d858xk-3-145-206-169-42 in your application.