Senior Social Media Editor

Job Description

Role

The Senior Social Media Editor, reporting to the Digital Marketing Manager, will lead, launch and manage the social media strategy for Discovery Turkey. He/she will be overseeing the daily management of TLC, DMAX and Discovery's social media pages, working closely with the internal local and international marketing, programming and ad sales teams. Senior Social Media Editor will also manage third party digital agencies and will make sure content is always proposed with a tone of voice consistent with brand. The main aim of this role will be to increase the brand awareness and engagement on social media and drive traffic to the website.

Responsibilities
• Support Marketing, Sales teams and also agencies in executing marketing plans and promotions across social media.

• Build weekly/monthly content calendars, crafting all social media copy and ensure that all digital and social images support each brand voice and style

• Manage multiple social media platforms day-to-day including postings, community management and engagement for various channels including but not limited to Facebook, Instagram, Twitter, Youtube and TikTok with content and monetization strategies.

• Collect, analyze and report digital data. Track performance of all the social media accounts and ensure all produced content is optimized to generate more engagement, followers and views.

• Develop, create and execute digital projects

• Analyze and track the effectiveness of our brands digital advertising campaigns in addition to researching, identifying and recommending new ways to expand and reach our target audiences, both organic and paid

• Stay current on all social media developments and best practices. Identify and integrate digital and social media trends into brands and create innovative content.

• Manage and work with digital agencies for digital campaigns, SEO and reports.

• Manage the content production process for online projects, from delivering creative ideas and treatments, to design, production and maintenanc.

Requirements
• Candidates must have at least 5 years of social media marketing experience, preferably in agency setting and/or account management experience
• Bachelor's degree preferred in Marketing, Communications, Digital or related field
• Proven track record in content delivery for the digital and/or social media environment
• Excellent writing skills: catchy headlines, effective call-to-action, captions, etc.
• Solid experience with image/video editing and optimization, usability and accessibility standards
• Able to understand TV and digital media platforms (web, social media, mobile apps, video-on-demand, connected TVs, etc.)
• Solid understanding of rights & clearance issues in online and broadcast environments
• Good understanding of Google Ads, Analytics, SEO and PPC.
• Working knowledge of social media paid advertising campaigns including Facebook, Instagram and Twitter.
• Strong understanding of user-generated content, content marketing and reputation management
• Experience developing relationships and working with digital agencies and social media bloggers/influencers
• A true team player who has a creative and innovative way of thinking
• Content lover and consumer
• Fluency in Turkish and English

Technical Requirements:

Essential: Microsoft Office; Adobe CC (Photoshop, Premiere); experience with Facebook, Youtube, Twitter, Instagram, Tiktok and popular social media platforms' CMS; analytics, research and reporting tools (Google Analytics, PowerBI.); experience with Socialbakers, Hootsuite or Spreadfast

Jobcode: Reference SBJ-dy81km-3-16-66-206-42 in your application.