Senior Analyst, Marketing

Job Description

Overview

Work with the Global Digital Consumer Insights team in designing research, interpreting data, translating it into impactful ideas and crafting spectacular Powerpoint/Google Slides reports. The right person for this role is a passionate advocate for the consumer – we are their voice.

Responsibilities
• Support the process of planning and executing qualitative and quantitative research studies. Candidates should have some experience with writing questionnaires.
• Some experience analyzing raw data and crafting reports from scratch as well as communicating and sharing those results with various stakeholders and partners.
• Work with the Brand and Marketing Insights team and internal ''clients'' to understand needs and challenges to frame research objectives and plans
• Partner with and form relationships with research partners (both internal and external), ensuring adherence to overall efficiencies
• Help synthesize primary and secondary data from multiple sources (e.g. CivicScience, MRI, SNL Kagan,) to present a holistic analysis to identify market trends and customer insights which translate into measurable ideas and strategies.
• Stay abreast of television, OTT, and research industry news, trends, and methodologies

Qualifications
• 3-4+ years of entertainment research experience, preferably at a Direct-to-Consumer (DTC) streaming service or a research company working with a DTC streaming service.
• Familiarity/Experience with brand tracking, brand positioning, ad tracking , creative ad testing reports, retention research, campaign effectiveness/measurement and all brand health KPIs; awareness, NPS, brand love.
• Knowledge and capability with a variety of market research methodologies and their applications
• Familiarity working with large quantitative and qualitative datasets
• Passionate about research, television, marketing, emerging media, and technology
• Strong PowerPoint and Excel skills as well as survey tools such as Qualtrics/Survey Gizmo/Alpha HQ
• Experience with SPSS or other analytical tools such as R/SAS/SQL a plus
• Experience with secondary/syndicated research tools (MRI, SNL Kagan, CivicScience)
• Results-oriented with the ability to work within strict time constraints while balancing multiple projects
• Excellent verbal and written communication skills with the ability to interact at all levels of the organization
• Must be analytical and collaborative with the knack to pivot in a constantly evolving environment
• Ability to prioritize multiple projects at once
• Strong attention to detail
• College degree
• Must have the legal right to work in the United States

Jobcode: Reference SBJ-gqn4n6-3-128-198-217-42 in your application.