Paid Media Manager - Global Subscriber Acquisition

Job Description

Overview

The Global Subscriber Acquisition team acts as an internal global marketing team that handles the media strategy, buying, execution, and reporting of all media vehicles with the goal of driving multiplatform consumption of Discovery Inc's networks and subscriber growth for our Direct-to-Consumer (DTC) products.

This role is specifically within the Performance Media team, leading paid acquisition efforts across the rapidly growing discovery+ offering in EMEA. We're growing our team of smart, hungry, and upbeat doers who crave the chance to build and support products with the global leader in real life entertainment. We are looking for a data-driven Manager to help grow the discovery+ subscriber base through a variety of direct-response platforms and channels.

You'll be charged with developing a clear, coherent strategy to find qualified, efficient users at scale in conjunction with the internal Investment/Buying portion of the Global Subscriber Acquisition team and with key internal stakeholders. If you want to work on the future of media alongside amazingly talented colleagues, then this is the place for you.

Responsibilities
• Manage the strategy, execution, and analysis of performance media campaigns to drive subscriber growth across paid digital marketing channels. This is including but not limited to Paid Social, Paid Search, and Programmatic.
• Collaborate with cross-functional teams to ensure paid acquisition efforts align and are lockstep with the larger promotional strategy. Serve as the main point of contact for key stakeholder groups within the DTC business, such as Marketing and Creative teams.
• Work closely with the EMEA Growth Marketing team to translate the marketing strategy they create into a media approach, aligning on a regular basis on performance and spend levels.
• Maintain a holistic paid strategy, while also accounting for the nuances of the different regions in which the paid campaigns will be running.
• Identify and test new customer acquisition opportunities to improve performance and reduce cost per acquisition (CPA) to efficiently grow the global subscriber base of discovery+.
• Analyse KPIs on an ongoing basis to ensure campaigns are maximizing return on ad spend – focus on finding and driving high quality subscribers as determined by lifetime value.
• Report and present strategic insights that can be leveraged across the team such as best performing messaging/copy, audiences, and ad types. This includes the constant collaboration with partner teams to establish structured A/B tests and an on-going learning agenda.
• Work closely with the internal Investment/Buying team to ensure campaigns are executed flawlessly and are optimised towards the campaign goal. This also includes working with the internal Analytics/Ad Ops teams to ensure the implementation of the necessary campaign tracking and tagging.
• Responsible for staying up to date on emerging trends and technologies – particularly across paid performance marketing vehicles.

Qualifications
• 5+ years of performance marketing and paid user acquisition experience across a range of digital channels; media agency experience strongly preferred.
• Must have experience with multi-country international media strategy/buying and campaign management.
• Solid foundational understanding of media concepts, terminology, and bid-based buying models.
• Experience working with conversion tracking (Google Tag Manager and buying platform pixels) and mobile marketing attribution partners (such as Kochava, AppsFlyer, Tune).
• Experience and understanding of paid social, programmatic, and SEM buying platforms (demand side platforms, Google Ads/AdWords, Facebook Business Manager, etc.) is required. Hands-on experience in within buying platforms strongly preferred.
• Understanding of paid digital streaming and subscription ecosystem is a plus.
• Self-starter, highly motivated, positive demeanour, excellent communicator, and able to thrive in a fast-paced environment.
• Reasonable availability to respond to requests and monitor/optimise campaigns outside normal business hours as needed.
• Polished professional with excellent interpersonal communication skills.
• Strong analytics skills are a must.
• Prior experience managing paid media campaigns within the Nordics would be a bonus

Jobcode: Reference SBJ-rzm537-18-216-123-120-42 in your application.