Mobile Marketing Coordinator

Job Description

Job Summary

This is an incredibly exciting time to join the digital business. As the Mobile Marketing Coordinator, you will play a key role in the evolution and success of our business. You’ll have the opportunity to work with a dynamic, passionate and incredibly talented creative team. With your creative and detail-oriented skills you will gain an in-depth understanding of digital to help drive the success of the business.

About You
• A savvy digital marketer who takes a data-driven approach to communicating with audiences on a one-to-one level
• Approaches campaigns with a customer-centric mindset, always optimizing the experience for the customer while still balancing marketing objectives
• Proven self-starter who can identify new opportunities or testing strategies
• An eagerness to learn and follow industry trends in order to drive innovation and key results

Responsibilities
• Plan the push notification & in app message content calendar for the “GO” TV Everywhere mobile apps
• Write copy and/or collaborate with copywriting team on push notifications and in app messages for TV Everywhere apps and discovery+
• Build, test, and deploy mobile campaigns to drive engagement, reduce churn, and maximize lifetime value for TV Everywhere apps and discovery+
• Submit and manage creative brief process for in app message creative development
• Support the development and execution of cross-channel (email, push, in app) automated onboarding and lifecycle strategies

Requirements
• 1-2 years of experience in a digital marketing role
• Self-starter who thrives in a fast-paced, dynamic start-up environment
• Ability to project manage/prioritize multiple projects simultaneously
• Meticulous attention to detail & strong organizational skills
• Excellent written and verbal communication skills
• Bachelor’s degree in related field or an equivalent combination of skills, training and hands-on experience
• Must have the legal right to work in the United States

Jobcode: Reference SBJ-gkbke0-3-142-171-180-42 in your application.