Engagement Specialist

Job Description

Short

This role is responsible to ensure that we have the best digital content live across our social media feeds to engage audiences and promote our amazing franchises on digital.

Responsibilities

As a Engagement Specialist, your focus will be to assist the wider digital team on developing and engaging our communities through brilliant content and conversation, identifying new ways to drive traffic to discovery+ (our new streaming service), via our owned digital channels.

Assist with social feeds (Facebook, Twitter, Instagram and YouTube), build rapport with our followers, deepen engagement and maximise our brands' reach Coordinate delivery of social & email marketing assets for use across discovery+ and linear brand social feeds.

Work closely with the Social & Digital Content Creator and international marketing teams to source materials

Work closely with our third-party agency who helps manage our Social Media channels, supply them with new content each month and liaise with Rights team to understand any content restrictions

Track performance metrics across our social feeds and websites, share insights with the wider business on a regular basis

Assist with performance marketing content; attend brainstorms and work with team to review results in real-time and suggest content updates Assist Social & Digital Execs with the execution of digital-only sponsorship deals, across social feed and websites

Keep up to date with emerging content trends, platform tools etc. to ensure strategy is evolving in line with the industry Embrace Discovery's values ''Power People's Passions''.

Requirements

Good understanding of the entertainment/broadcasting industry
• Strong copywriting skills, with a keen eye for detail
• Organised and efficient, with good communication skills
• Some community management experience, with a strong knowledge of Facebook, Instagram, Twitter & YouTube
• Ability to identify ''sticky'' short-form video content, adapt/edit for different social and digital platforms e.g. Instagram vs Pinterest vs Twitter vs YouTube vs Tik Tok
• Basic design skills (e.g Photoshop) and editing skills (e.g Final Cut Pro or Premiere), a plus
• Able to think on your feet & come up with innovative, cross-platform ideas
• Confidence to propose new and different solutions to existing practices
• Ability to remain highly focused and flexible while working under pressure on several projects at once
• Ability to work independently to tight deadlines
• Fluent spoken/written English
• A love of reality and factual content is essential!

Jobcode: Reference SBJ-rnk2jk-3-137-187-233-42 in your application.