Digital Analyst

Job Description

The role of the research department is to convert consumer and market information into the concise insights and strategic recommendations that provide Discovery Networks UK with clear competitive advantage. This role works with the Research Manager and other members of the team to support multiple departments across Discovery Networks UK by producing high quality, actionable insights that provide the business with a complete understanding of the target consumer, and provide an in-depth understanding of the UK market.

Responsibilities
• This role will act as support for the Research Manager and will require supporting the management of projects and internal client relationships

• Help provide detailed performance reporting on Discovery's UK digital products and communicate key insights to the relevant teams and stakeholders

• Help measure audience consumption across all digital platforms to develop a holistic picture of D2C viewing

• Fully exploit digital data and blend with other research insights to reveal more about our viewers and their content choices and behaviour

• Support digital editorial team and work alongside the central analytics team to create presentations for our D2C propositions making use of all available research tools

• Provide the D2C editorial team with clear, actionable information to help grow our D2C brands

• Jointly share responsibility for regular reporting with the other team members

• Respond to ad-hoc research requests with customised deliverables and recommendations

• Use SQL to extract and combine data from a range of data sources

Requirements
• Experience working within a digital research team

• Enjoy consumer research, understand the D2C market and want to develop Discovery's D2C business

• Strong data manipulation skills, ability to use multiple data sources to analyse complex problems

• Experience of creating and maintaining Tableau or Power BI dashboards

• A passion for understanding consumers

• Experience using web analytics tools (Google Analytics/Adobe Analytics)

• A self-starter who takes initiative and is action oriented

• A solid understanding of the issues shaping the UK TV market

• Good knowledge of computer Microsoft software packages, particularly Microsoft Excel and PowerPoint

• Good writing skills – producing clear, concise and insightful reports.

• Strong analytical skills and good attention to detail.

• Ability to work effectively as part of a team.

• Strong communications skills – being able to present information that will be most relevant to our internal clients.

• Ability to plan, prioritise and complete work accurately in a set time frame.

Desirable
• Experience of working within a digital D2C business

• Understanding of the UK SVOD/BVOD market

• Understanding of relational data bases

• Experience using R/SQL/Python

• Experience using Adobe Customer Journey Analytics

Jobcode: Reference SBJ-gkk5n0-18-227-24-209-42 in your application.