Assistant Manager Content Marketing

Job Description

Overview

ABOUT DISCOVERY

Discovery also has a strong portfolio of free-to-air channels across Europe making it a leading broadcaster in a number of countries, including Norway, Sweden, Italy, Poland, Germany and the UK.

As a purpose-driven company, we are dedicated to not only entertaining but inspiring. For 30 years we have told stories that entertain, inspire and enlighten our viewers around the world, about the world. But our work doesn't stop there. We are committed to making the world a better place by leveraging our market-leading global platform, and by extending the reach and influence of like-minded organizations and causes. We also are dedicated to employee volunteerism across the globe.

ABOUT DISCOVERY INDIA:

Discovery India, the country's leading infotainment player, is dedicated to satisfying curiosity, engaging and entertaining viewers with high-quality content through its portfolio of 12 channels including Discovery Channel, TLC, Animal Planet, Discovery HD World, Discovery Science, Discovery Turbo, Discovery Kids, Discovery JEET, Animal Planet HD World, TLC HD World, Discovery Tamil and a premium sports channel DSPORT. From survival to natural history, wonders of science to extreme jobs, motoring to travel and lifestyle, and the latest engineering marvels to original content productions to live sporting events, each channel offers distinct must-watch programming to engage viewers across the country.

Discovery Communications India is a division of Discovery Networks Asia Pacific (DNAP).
OUR CULTURE:

Discovery's Guiding Principles are designed to define the distinctive character, spirit and attitude of our organization…and to inspire us as we design our future.

We really want our leaders to model these principles, and to infuse them into everything we do. This really gets to the very core of Discovery – our spirit, our attitudes and aspirations – our ethos.

These powerful words and phrases define who we are as a company and we hope our leaders practice every time they are setting goals, making decisions and model the behaviors.
Our commitment to Diversity, Equity & Inclusion:

Discovery is at its best when bringing the world a little closer together. Discovery is dedicated to creating a diverse, equitable, and inclusive work environment that is deeply rooted in our core values, supports employees and social justice, and drives an award-winning culture. #Diversity, #Equity and #Inclusion are embedded at our core, underpin the impactful stories we tell and drive our passion to make a difference. We want our teams to reflect communities from all parts of the world, and remain committed to a culture of belonging and empowerment for all. It is the diverse minds, voices and perspectives of our people that fuel our most innovative ideas, deliver our greatest moments and push us forward to achieve more.
Our Guiding Principles define the character and spirit of our employees and how we operate: We are… One Team, Creative Dreamers, Doers, Consumer Obsessed, Global, Quick and Agile, Purposeful, and we Do the Right Thing.

We are here today because we value the different experiences and therefore different perspectives in our teams and that is what makes us formidable.

Discovery is proud to be an Equal Opportunity Employer that is committed to affirmative action. We do not discriminate based upon race, religion, color, nationality, sex (including pregnancy, childbirth, reproductive health decisions) sexual orientation, gender identity, gender expression, age, or political views.

Responsibilities

Context of the role:

This role requires a combination of strategic and innovative mind-set with intensive operational and execution capability. This is a position for someone who is always looking to think beyond the norm, has a collaborative spirit, and a zeal to outperform.

To develop a product/s strategy with the aim to reach, entertain and engage the millennial consumer, in a converged media landscape. As a marketing manager, you will be managing a group of channels and will take part in creating a complete product experience across linear television and digital platforms.

You will drive the product/s positioning, develop external communications strategies, build product and programme engagement, ratings and promotional buzz.

You will also work with teams across ad and affiliate sales, content & production teams, on-air promotions, digital, product communications, research and insights and participate to develop an audience acquisition strategy and increase channel share, subscription and engagement.
• Drive brand communication and marketing for Discovery, Animal Planet, TLC, Eurosport and a vertical of discovery+ original shows across different media vehicles – ATL, Digital, On-ground, Partnerships, Barters etc
• Develop breakthrough integrated marketing strategies and promotion concepts for series, specials, and key genres that support the product/s and key target insight.
• Work on existing brand properties as well as design new marketing initiatives or partnerships that enable exponential subscriber growth and brand building
• Work with design and production teams to manage creative communication across partners platforms and in-app promotions
• Manage internal, agency and other external relationships to run campaigns across platforms and mediums
• Work effectively in a deadline-driven work environment, where multitasking while maintaining quality and attention to detail are the norm
• Work with internal and external teams and agencies to identify and prioritize requirements for product growth roadmap
• Develop off-network promotion, media strategy and execution for key network initiatives
• Initiate/use consumer research to identify audience targets and relevant insights for positioning strategy and creative brief
• Brief internal and external creative teams to provide collateral material, off air creative, etc. that supports marketing and brand strategy
• Drive on ground consumer connect activities to create consumer awareness and subsequent conversion to subscription
• Planning and execution for all market activation initiatives
• Understand consumption trends, customer research and continuously evaluate competition and build counter plans
• Prepare Product/Roadshow/Monthly presentations for Revenue Teams and drive ad sales trade as and when needed
• Lead vendors and agencies to partner in the development and execution of creative strategies across platforms
• Own day-to-day communications to efficiently deploy campaigns
• Budget management

Qualifications
• 5-7 years of work experience
• Brand enthusiast and consumer centric mindset
• Proficiency with digital marketing, working in a dynamic landscape
• Demonstrated expertise with marketing concepts, creative development processes (working in print, outdoor, radio, TV, collateral, and more), marketing effectiveness/ROI, new product/business development and project management
• Direct experience in the consumer discipline, direct marketing, consumer promotion, and entertainment industry is a plus
• Ability to formulate creative strategies, strategically assess executional options, think creatively and provide detailed follow-through on campaigns is required
• Collaborative working style
• Strong design sense and creative execution skills
• Impeccable grammar and writing skills with a good grasp of brand tonality

[more...]

Jobcode: Reference SBJ-r0m166-18-191-108-168-42 in your application.