company_logo

Temporary Job

TV Research Manager

CNN

Atlanta, GA 10-04-2022
 
  • Paid
  • Temporary
  • Mid (2-5 years) Experience
Job Description

WarnerMedia showcases some of the most iconic and cherished entertainment, news and sports brands in the world, but we are much more than that. WarnerMedia is truly where art meets science. Our combination of cutting-edge technology and an unrivaled commitment to groundbreaking storytelling builds a sense of community and meaningful connection that is shaping the future of media. We create rewarding opportunities across our entire family of brands, while championing a spirit of inclusion, innovation, self-development and support. Join WarnerMedia as we think big, live true and make the stories that move the world.

The Job

The CNN TV Research Manager (Temporary) will join a team of strategic research professionals who provide insights to a variety of high-profile internal stakeholders including the executive team. This position reports to the Director, CNN TV Research & Analytics and will be part of an Atlanta-based team that focuses on forecasting audiences across CNN and HLN's linear platforms to drive multi-billion-dollar ad revenue. This position requires someone who is an innovator thinker, solutions-oriented and enjoys improving processes.

Along with forecasting, the role will provide support and insights to Finance and Strategic Planning business groups across WarnerMedia. The responsibilities will also include assisting with the regular reporting duties executed by CNN and HLN's TV Research team.

The Daily
• Forecasting CNN and HLN's linear audiences (estimates used for selling and managing commercial inventory) and maintain and manage ad revenue rate cards.
• Extract and analyze consumer and viewing data from Nielsen research software applications (Ex: Nielsen NPower, Arianna, Star Media, etc.) to identify trends and create actionable insights.
• Compile, create, and maintain large-scale datasets to be translated into data visualizations through tools such as, but not limited to, Tableau or Domo.
• Develop ad-hoc analyses on key topics through secondary and primary research projects.
• Provide research support and recommendations (with manager oversight) for CNN / HLN Executive Management Team and other WarnerMedia business groups.
• Assist in production of daily, weekly, and monthly reporting needs for the CNN and HLN brands, as well as competitive networks.

The Essentials
• Minimum of 3-years relevant work experience in Data Analysis, Media Research, Media Buying/Planning, Market Research, Consumer Insight, or related field.
• Bachelor's degree required with analytics, market research, marketing, mass communications, mathematics, psychology, statistics, data science or business administration preferred.
• Strong work-ethic and capacity to adapt to fast-paced environments; must have the ability to handle multiple assignments at once with priorities that can change at a moment's notice.
• Must have strong Excel skills and be highly comfortable with data.
• You must be able to do: Excel formulas (IF, VLOOKUP, COUNT, SUMIF, SUMPRODUCT, etc.), Pivot Tables, Macros, and create charts.
• Quick learner of new software and processes.
• Works well with a team and autonomously
• Proficiency in Microsoft Office Suite (Power Point, Excel, Outlook, and Word).
• Strong analytical skills -- ability to collect, organize, and analyze significant amounts of data with meticulous attention to detail and accuracy, and transform into meaningful, actionable information.
• Basic skills for data analysis programing languages such as SQL, R, or Python preferred; additional experience in Looker, Tableau, PowerBI, DOMO, or other similar data visualization software is ideal.
• Knowledge of how television programming is evolving and the platforms on which viewers can consume them, is a plus.

Jobcode: Reference SBJ-rjxjxe-3-145-8-141-42 in your application.