Sr. Digital Content Strategist, Underscored

Job Description

CNN Underscored is seeking a full-time, highly experienced social media strategist who can work alongside the existing social media team to expand our strategy and grow our presence across four primary channels: TikTok, Instagram, Facebook, and Twitter. Reporting into Underscored's Social Lead, the Senior Digital Content Strategist monitors Underscored's weekly content calendars, packaging and programming original daily content across Instagram and TikTok, and authentically communicating with our highly engaged social community. This role is critical to our social commerce efforts. The ideal candidate will have a passion for commerce and high-quality journalism, and the drive to take our social media efforts to the next level with compelling storytelling and engagement tactics that will attract new followers as well as resonate with our existing audience. They should be able to translate data and analytics into actionable suggestions across platforms, work in close collaboration with the social, editorial, business development, and art teams, and create and foster relationships with outside networks, including brands and publicists, and experts. Our ideal candidate has an impressive and proven track record of growing engaged Instagram and TikTok audiences for national brands or media outlets, understands best social practices, and feels comfortable juggling multiple tasks in a fast-paced environment. Previous experience with social commerce and other social channels including Pinterest, Youtube, and LinkedIn is a huge plus.

The Daily:
• Contribute to the overall TikTok and Instagram strategies aimed at growing followers, engagement, click-thru, and revenue
• Work alongside the Social Lead to maintain an organized content calendar for Underscored's TikTok and Instagram channels
• Consistently pitch product and franchise ideas that resonate with the Underscored brand
• Create, package, and program weekly original content (including vertical video) for Underscored's TikTok and Instagram channels
• Actively monitor social trends, including design, applications, and strategies, and present insights and actionable suggestions to Underscored's Social Lead
• Track, analyze, and report on monthly data across the TikTok and Instagram channels
• Create, foster, and maintain relationships with outside networks including brands, publicists, experts, and influencers
• Contribute to Underscored's social commerce efforts, alongside the Social Lead
• Ideate strategies for growing Underscored's social presence on Youtube and Pinterest

Qualifications:
• 3 or more years' Instagram and TikTok experience at a national brand or media outlet (Twitter, Facebook, Youtube and Pinterest is a plus)
• 1 or more years' social video experience (must be familiar with Adobe Premiere Pro)
• Proven track record of expanding social reach and creating viral content
• Must be familiar with social media publishing tools (Later, Linktree, Amazon Influencer Storefront, Howl, Monday.com and Canva are preferred)
• Must be comfortable being on camera
• Flawless grammar and spelling
• Strong understanding of data and analytics (Looker and Excel experience is a plus)
• Strong creative and communication skills
• Attention to detail and ability to make quick decisions
• Ability to organize and manage many different tasks at once
• High-level knowledge of social commerce

How We Get Things Done…

This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at www.wbd.com/guiding-principles/ along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.

The Legal Bits…
In compliance with local law, we are disclosing the compensation, or a range thereof, for roles in locations where legally required. $61,600.00 - $114,400.00 salary per year. Other rewards may include annual bonuses, short- and long-term incentives, and program-specific awards. In addition, Warner Bros. Discovery provides a variety of benefits to employees, including health insurance coverage, an employee wellness program, life and disability insurance, a retirement savings plan, paid holidays and paid time off (PTO).

Warner Bros. Discovery embraces the opportunity to build a workforce that reflects the diversity of our society and the world around us. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law.

If you're a qualified candidate with a disability and you need a reasonable accommodation in order to apply for this position, please contact us at recruitadmin@warnermedia.com.

Jobcode: Reference SBJ-g619m0-18-119-125-135-42 in your application.