Sr. Analyst, Growth Marketing

Job Description

The Job

WarnerMedia seeks a Sr. Analyst, Growth Analytics for the DI Product DTC department. We are seeking a Sr Growth Analyst to join our Data Intelligence team. This individual will execute a range of growth analyses & reporting, building the insights that will be leveraged by a range of cross-functional teams to strategically grow CNN's digital presence. The Sr. Growth Analyst should have a deep understanding of data infrastructure and growth marketing technologies, and first-hand experience tying together multiple data sources to drive strategic decision making.

Core areas of focus and outcomes include:

1. Data Exploration. Leverage our internal data platforms to quantify and identify patterns in campaign impact and conversion.
2. Reporting/Dashboard Development. Develop and continuously improve growth-oriented dashboards, with an eye toward the end business-user and their decision-making needs.
3. Analytical problem-solving. The ability to break down quantitative findings into meaningful insights and develop recommendations that lead to informed decision-making.

This is a collaborative role that will work alongside engineers, analysts, and data scientists to impact cross-functional teams of product managers; revenue, content, and design strategists; consumer scientists; and audience researchers. You'll help make informed decisions faster by providing the tactical information necessary to better understand our users, content, and products.

The Daily
• Partner closely with and serve as a data and analytics expert for optimizing the growth funnel of emerging and existing products.
• Participate in answering ad hoc project and data requests from various business units and organizations.
• Design and build reports and/or dashboards that clearly communicate quantitative analyses of attribution and conversion.
• Build clear documentation around ad hoc analyses, methodology, and data definitions for raw and munged data.
• Collaborate with both the data intelligence organization and its technology partners to identify opportunities for new data products.

The Essentials
• 5+ years' experience working as a marketing and/or growth analyst on cross-functional analytics teams, preferably within online direct-to-consumer (DTC) organizations.
• 3+ years of data analyst or data science experience querying databases (SQL), leveraging a scripting language (R/Python) and/or visualization software to communicate insights to business stakeholders.
• Domain knowledge of the end-to-end consumer journey, including demonstrated ability to form questions and design supporting analysis.
• A quick learner who can work independently in a matrixed environment, has adaptability, and a strong self-teaching ethic.
• Thrives in a fast-paced, dynamic, and agile environment that can pivot quickly to capture opportunities from the users and business' changing needs.
• Outstanding organizational, interpersonal (ability to influence without hierarchy) and communication skills.
• Academic background in quantitative field such as business, marketing, behavioral science, or applied math a plus.

The Perks
• Paid time off every year to volunteer
• Access to wellbeing tools, resources, and freebies
• 2018 Best Company for Working Mothers
• 2018 Best Company for Dads
• An in-house learning and development team to help shape and grow your career
• Part of the WarnerMedia family of powerhouse brands

Jobcode: Reference SBJ-rj8662-18-191-189-85-42 in your application.