Manager, Social Media Publishing

Job Description

Manager, Social Media Publishing (CNN+)

CNN invented cable news in 1980, defined online news in 1995 and is now taking the next step in expanding what news can be by launching CNN+. With an unrivaled global reach, storytelling, and world class talent, we are building CNN+, a streaming product that will grow the reach and scope of the CNN brand in a way that no one else is doing.

We are journalists, designers and technologists, all united by a powerful mission to inform, engage and empower the world. Join the most trusted and recognized name in news as we build our next chapter.

The Manager, Social Media Publishing is responsible for publishing and campaign strategy for CNN+ social media. In tandem with the Sr. Manager, Organic Social Strategy, you will ensure all CNN+ social media content is published on time, on the right platforms, according to the journalistic standards of CNN. You will manage the always-on editorial calendar and publishing operations across all organic social media channels.

The Daily
• Publish content to social platforms, like TikTok, Instagram, YouTube, Instagram, Facebook and Twitter
• Work with the Sr. Manager, Organic Social Strategy to set, maintain and evolve publishing strategy across social platforms
• Develop and operate a rigorous QA program for all social media content published by CNN+
• Develop strategies to increase growth engagement across our social accounts, identifying areas of opportunity and delivering against performance benchmarks
• Leverage performance insights and social listening data to refine publishing, content and community management strategies
• Develop and operate an always-on community management framework
• Serve as a liaison between all internal departments to ensure cohesive strategies and integrated campaigns
• Maintain CNN's commitment to journalistic integrity across all CNN+ profiles
• Contribute to the development and execution of the CNN+ brand tone of voice in digital
• Identify industry insights and trends to define and refine channel approach
• Effectively supervise junior staff, providing direction, managing workflow, and overseeing skill development

The Essentials
• 3-5 years experience developing and executing social media strategies at a large journalistic or non-fiction media company or publisher; experience managing a team
• Demonstration of outstanding editorial judgment
• Proven experience developing quality assurance or fact checking systems
• Experience with a full stack of social media tools, including platform and third party analytics, social listening, publishing and community management (i.e.,Netbase, Facebook Insights, Twitter Analytics, ListenFirst, Conviva, Sprinklr, HootSuite)
• Proven track record of refining content strategies based on performance insights
• The ability to effectively perform under pressure, identify and delegate tasks effectively, and pay close attention to detail while staying focused on the big picture
• Excellent organizational and communication skills
• An ability to think both creatively and strategically
• This position is required to work in person at one of our locations in the United States. WarnerMedia requires anyone working in our workplaces in the US to be vaccinated against COVID-19. Exemptions to this vaccine requirement are available to those entitled to reasonable accommodations for religious or medical reasons.

Jobcode: Reference SBJ-gpxz20-3-138-134-107-42 in your application.