Growth Marketing Manager, Retention

Job Description

Growth Marketing Manager, Retention (CNN+)

CNN invented cable news in 1980, defined online news in 1995 and is now taking the next step in expanding what news can be by launching CNN+. With an unrivaled global reach, storytelling, and world class talent, we are building CNN+, a streaming product that will grow the reach and scope of the CNN brand in a way that no one else is doing.

We are journalists, designers and technologists, all united by a powerful mission to inform, engage and empower the world. Join the most trusted and recognized name in news as we build our next chapter.

The Job

The Growth Marketing Manager, Retention will oversee subscriber retention, lifecycle, and winback campaigns for CNN+, a new streaming video subscription product set to launch in early 2022. The Manager will draw on knowledge of subscriber behaviors and retention best practices to extend subscriber lifetimes and successfully winback lapsed subscribers. As a member of the Growth Marketing team, they will collaborate with key internal partners (Growth Product, Editorial, CX) to test and build scalable engagement and retention programs.

The ideal candidate will have demonstrated success leveraging data-driven insights to build and execute against strategic marketing plans.

The Daily
• Manage strategy and execution of cross-channel retention, lifecycle and winback campaigns, including complex journeys, triggers, and automations
• Leverage data and insights to drive testing strategies to optimize the subscriber lifecycle and reduce churn for at-risk subscriber segments
• Oversee testing roadmap (offer, creative, frequency, segmentation, landing pages, etc.) and collaborate with internal and external partners to drive implementation
• Partner with Customer Experience to test into pre-cancel ''save'' strategies and continually optimize offers, positioning, and language
• Collaborate with Email Marketing Manager, internal, and external teams on creative strategy and production of emails and landing pages in support of test plan
• Partner with Data Intelligence to build and refine cohort-based retention dashboards to identify trends and actionable insights for each lifecycle phase
• Analyze campaign results, build benchmarks, and develop and share ongoing performance reports

The Essentials
• Minimum 3-5 years of experience in lifecycle, email, CRM or retention marketing for a DTC subscription service, preferably in SVOD entertainment
• Demonstrated success analyzing retention performance, generating and actioning on derived insights
• Extensive experience interpreting data to identify opportunities to optimize the customer experience and mitigate churn risk
• Success driving high-value initiatives in a very cross-functional environment
• Strong collaboration, communications, and interpersonal skills
• Self-starter with the ability to prioritize and manage multiple priorities and projects
• Experience in working with site analytics tools, such as Google Analytics or Omniture
• Experience managing a small team
• This position is required to work in person at one of our locations in the United States. WarnerMedia requires anyone working in our workplaces in the US to be vaccinated against COVID-19. Exemptions to this vaccine requirement are available to those entitled to reasonable accommodations for religious or medical reasons.

Jobcode: Reference SBJ-r07epm-18-222-125-171-42 in your application.