Audience Insights Analyst / Research Executive

Job Description

The Job

The CNNIC Audiences & Data team sits at the heart of the CNNIC business ensuring that data-driven insights underpin our decision making, campaign performance as well as the commercial strategy of CNN International.

The core purpose of the Audience Insights team is to ensure real and current audience understanding is embedded with all aspects of our service offering. Delivering on our Audiences & Data vision requires:
• Putting the CNN viewer at the heart of everything we do and providing the business with a deep knowledge of the CNNi consumer, international marketplace and broader industry trends to shape how to meet the needs of the CNN viewer.
• Organising ourselves for success through strategy and high-level delivery to senior clients (internally and externally) helping inform big investment decision.
• Creating a full-service audience insight discipline that allows use to utilise a variety of techniques and approaches to answer client's business challenges.

The Daily
• Accurately interpret clients/stakeholders' briefs and deliver the pertinent and high-level analytical insight presentations that fully contextualise the question with industry trends, commercial landscape and audience insights to provide actionable insights.
• Collaborate with other members of the team to regularly monitor audience understanding and campaign effectiveness capabilities.
• Establish and maintain strong relationships with Ad Sales, communicating on a regular basis, understanding their challenges and identifying the best audience resource(s) to deploy.
• Work with the head of audience insights to promote the team and our services across the business through workshops, knowledge sharing sessions and other internal meetings.

Specific tasks include (but are not limited to):

Deliver CNN Audience Understanding Outputs

Key to making this role a success is having a genuine appetite for understanding audiences and motivations behind their behaviours across segment definitions, platforms, and CNN properties. A major part of this role will involve responding to client briefs through rigorous analysis, grounded implications and actionable insights. Utilising the power of audience data – in all forms and origins – architect a full picture of our audiences and marketplace.

Audience Insight Reporting
Utilising the data contained with the CNNIC Data Platform, provide the Ad Sales team with regular audience understanding reports that provide insights to grow their client business.

Campaign Measurement
Reach & Frequency analysis, Brand impact studies as well as 1st and 3rd party data analysis

The Essentials
• Experience within research, insights, analytics or consulting in understanding audiences and evaluating campaign performance.
• Demonstrate quantitative skills and the ability to roll up sleeves and dig into the numbers.
• Be able to work independently and have the confidence to make decisions.
• Have a strong attention to detail, and be able to quality check their own work to ensure that data anomalies/mistakes are caught prior to delivery of the analysis to the client teams.
• Be as precise and powerful in their analysis as they are in their communication and narrative – in doing so they will enjoy presenting.
• Understanding of research concepts and survey methodologies.
• Knowledge of data analysis software and familiar with key TV and online consumer research and audience measurement sources.

The Nice to Haves
• Keen to be an active member of our company and team and will be energetic in being a visible ambassador of our Audiences & Data team within CNN and Turner.
• Data analysis programming language (VBA, R, Python, SPSS, etc)
• Great understanding of research concepts and survey methodologies.

Jobcode: Reference SBJ-gwn1zj-18-218-38-125-42 in your application.