Creative Director

Job Description

Creative Director

The Job

The Creative Director for CNN+ Growth Marketing, in partnership with the Marketing Director, will be responsible for creative strategy and execution of all growth marketing campaigns for CNN+. This position will oversee the strategic marketing and communication for all aspects of CNN+ subscriber acquisition and retention across all communication points and media platforms.

Qualifications
• BA or BS with Mass Communications, Advertising, Journalism, Design or Marketing
• Minimum 7-10 years of creative television or streaming marketing/production experience

Competencies
• Thorough knowledge of competitive streaming landscape
• Strong leadership skills
• Strong communication and management skills
• Experience in developing marketing plans
• Experience developing creative across multiple channels including digital, social, television and emerging platforms
• Proficiency in Adobe Creative Suite, Figma and Sketch a plus

Responsibilities
• Reporting to the Senior Directors for CNN+ marketing and in collaboration with the Marketing and Design Directors, the Creative Director will help facilitate the translation of marketing objectives into creative strategies and provide appropriate solutions to grow our subscriber base.
• An expert in digital, social, and emerging platforms, the Creative Director will always find new and innovative ways to build great creative that attracts new audiences and subscribers across all marketing channels.
• The Creative Director will be responsible for the creative concepting, design and final production of campaigns and must be constantly pushing the CNN+ brand in both fresh direction and final execution.
• This is a multifaceted role, providing leadership, supervision and scheduling of an assigned team of creatives including writers, producers, and designers.
• The Creative Director must be agile and able to adapt and optimize creative based on real-time data
• In addition, the Creative Director will be constantly teaching Senior Writer/Producers inside the team, as well as personally learning from interaction across the multiple verticals inside the Creative Marketing Group.

Jobcode: Reference SBJ-rboy0e-3-17-186-218-42 in your application.