Content Strategist

Job Description

PURPOSE OF THE ROLE

As Content Strategist, you will be involved in building and designing the creative strategy for branded content campaigns of CNNIC's advertising partners.

With strong storytelling abilities, and working with the Data and Insight teams, you will be delivering creative concepts for clients that add value to the CNN brand, and aimed to provide strong engagement with the CNN audiences.

These ideas will be presented to sales, and if required, assist sales in communicating these concepts to clients and related agencies.

You will see projects through from initial brief to delivery of final reports.

JOB DESCRIPTION
• Unpacks client brief and delivers branded content solutions for Japan clients
• Consults sales team for additional context of client's objectives
• Works with Lead Strategist and Data & Insights team for concept development.
• Works closely with Digital and Film Production Leads for concept development.
• Produce pitch documents that will include data-driven strategy and content ideas, with an eye for adequate budget allocation.
• Upon request, attend client meetings to help the sales team convey the Create content strategy and concepts.
• Briefs wider Create team on Strategy and Strategic aims for a campaign upon confirmation of sale
• Maintain strong collaboration and harmonious team work with Tokyo-based Create team members.

SELECTION CRITERIA

Essential:
• Native facility for both English (spoken and written) and Japanese (at least spoken)
• Proven experience in copywriting and copy-editing
• A deep understanding of social, branded content, digital, and mobile ecosystems
• Confident pitching creative concepts to clients
• Portfolio of digital campaign work
• Knowledge of digital campaign activation technologies (social amplification, audience targeting, data informed content creation)
• Familiarity with website development

COMPETENCY ASSESSMENT
• Excellent written and verbal communication skills
• Excellent organizational and administrative skills
• Exceptional attention to detail
• Computer literacy in Microsoft Office (particularly PowerPoint and Outlook), and Apple devices
• Ability to multi-task and work under pressure to strict deadlines
• Ability to engage and manage good, creative freelance resources
• Ability to build and maintain good working relationships
• Ability to work with confidential information with complete discretion
• Ability to work both autonomously and as a team player in a small team environment

ADDITIONAL INFORMATION
• From time to time, this role is likely to involve some short-haul travel across the region as and when business needs require.
• As a Tokyo-based role, the position requires sensitivity to both the Japanese working relationships and the requirements of the CNN global approach to advertising campaigns. Experience working in non-Japan based locations and organizations are preferred.

Jobcode: Reference SBJ-gx697z-3-146-152-99-42 in your application.