Associate Writer, New Products, Underscored

Job Description

Associate Writer, New Products, CNN Underscored

Tasked with finding and writing about new products, the Associate Writer, New Products, will be CNN Underscored's eyes and ears into the now, keeping our readers up to date on the latest trends and product releases in the lifestyle space. The role will be responsible for writing and publishing five to eight articles per week, crafting carefully curated reviews based on first-hand user testing. This individual will work alongside the Commerce Editor to build out a strategic editorial calendar based on tentpole events and relevant trending products and services. The New Products writer will also work closely with Underscored's social media team to ensure we are testing and writing about items that are trending on Facebook, Instagram, TikTok and other platforms our readers use.

Developing content that fits with the CNN Underscored audience is a must, but you will be encouraged to test creative new angles and continue to expand CNN Underscored's lens of focus.

Core Duties/Responsibilities
• Stay abreast of the news and social and reader trends to pitch product-focused reviews and recommendations off current events
• Extensively research, write, and produce product-oriented editorial, including news hits on key product launches and hands-on reviews
• Work with PR and company contacts to help secure and produce exclusive product reviews
• Optimize new and existing content based on market trends and analytical insights specific to the CNN Underscored audience demographics
• Work with the social media team to translate coverage to engaging social posts and videos

Level of Responsibilities/Accountability & Scope
• Knowledge of how to source the latest products and product news
• Deep knowledge of products trending on social media
• Excels at short-term assignments that often require the application of independent judgment
• Work is subject to supervisory review at regular intervals
• Operates within the context of defined procedures

Education, Experience, and Requirements
• College degree preferred
• Must have at least 3 years of experience in writing lifestyle or shopping content, and a strong interest in ecommerce
• Experience using photo editing tools
• Experience and desire to appear on camera for social content a big plus
• The ability to break down potentially complex topics into an easily digestible format
• Flawless grammar & spelling
• Must be proficient in MS Office Suite, and comfortable using content management systems
• Strong creative and writing skills are required for this position. Must be detail-oriented, organized and have strong communication skills.

Jobcode: Reference SBJ-g4jqqz-3-133-108-241-42 in your application.