Director, Direct-To-Consumer Data Analytics

Job Description

Responsibilities
CNBC Direct-To-Consumer is looking for a passionate, motivated candidate to join the Data Analytics team. The individual will be responsible for synthesizing user data to drive customer acquisition, retention, and engagement with our consumer offerings. The position will partner with teams across the organization, including Information Technology, Product, General Management, Marketing and Edit to understand stakeholder needs, devise measurement plans, and unearth findings to improve our consumer offerings.

What you'll do:
• Partner with cross-functional teams to identify requisite data sources to enhance database, financial, and marketing operations
• Devise A/B/multivariate measurement plans for test and learn optimization including pricing and offer testing
• Partner with Finance to develop, maintain, and monitor operational business model and forecasting
• Partner with Data Engineering and Product to develop and refine predictive models, including propensity to subscribe and churn modeling
• Oversee standardized reporting and ad hoc analyses that align with business goals
• Maintain, update, and distribute actionable dashboards to ensure data governance and democratization
• Participate and provide best in class tracking practices, including data validation and tagging documentation creation
• Lead data preparation for senior level executive presentations
• Leverage data visualization tools to curate reporting for cross-functional teams

What we'll offer:

At CNBC Headquarters in Englewood Cliffs, NJ, you'll have access to great perks and amenities:
• Sweat it out -- Free onsite fitness center with state-of-the-art equipment, basketball court and running course, plus daily group classes
• Eat up -- Gourmet cafeteria with daily specials plus soup and salad bars
• Unwind -- Massage therapy, ping pong tables, foosball
• Extras -- Dry cleaning, shoe shining and sneak peeks

Don't have a car? No problem! We offer free shuttle transportation to and from multiple locations in Manhattan, Brooklyn, Hoboken and Jersey City

When you join the NBCUniversal family, you'll get…

We're a global company that values our employee's individual experiences and wellbeing. We know that we're smarter, more dynamic and better together. That's why we offer benefits and perks to meet your unique needs. Read more about them on our careers site here. We invite you to seek the excitement, the challenges and the opportunities that make working here so rewarding.

Qualifications/Requirements
What you'll bring:

At least 7 years of experience in digital analytics and/or data analysis
• BA/BS or MS degree in a quantitative area of study (Economics, Mathematics, Statistics, Finance, or Computer Science)
• Experience with web, mobile, search and/or social analytics tools (Omniture, Google Analytics, etc.)
• Experience with A/B and multivariate tools, as well as developing test plans
• Proficiency with CRM analytics for direct-to-consumer businesses (eCommerce or subscription experience a plus)
• Experience using statistical data analytics techniques to create customer segments, acquisition/retention models, and forecasts
• Fluency in SQL, proficient in Excel
• Knowledge of Tableau, Looker, Domo or equivalent data visualization tools
• Strong attention to detail, accountability and ability to execute projects of all sizes with vision and purpose
• Strong interpersonal skills with the ability to motivate, collaborate and influence
• Ability to deliver on multiple projects and meet tight deadlines
• Interest in media industry

Jobcode: Reference SBJ-d5pj20-3-21-100-34-42 in your application.