Digital Sales Specialist

Job Description

The Digital Sales Specialist will report to the WJZ-TV Director of Digital and Research and will be responsible for running and coordinating all aspects of WJZ's digital advertising campaigns.
• Coordinate administrative aspects of the digital advertising sales process:
o Work with Account Executives on completing and submitting orders
o Acquire creative for digital advertising internally or from client
o Input advertising campaigns into billing and trafficking systems
o Monitor, maintain, and optimize digital advertising campaigns
o Compile and disseminate client activity reports as needed
o Collaborate with the CBS Local Digital Group in New York and Chicago
o Work closely with third party media companies to secure avails, place orders, execute campaigns and complete reporting.
• Support in the management of the administrative functions of WJZ.com (baltimore.cbslocal.com)
o Maintain daily, weekly and monthly internet activity reports
o Secure and file daily baltimore.cbslocal.com campaign screenshots
o Assist accounting department in digital billing management
o Help in the fulfillment of WJZ's contests and promotions.
• Assist in the WJZ-TV digital sales process
o Create unique sales promotions, including contests and special advertising programs, focusing on current local events & content sections within the site.
o Educate sales staff about all online sales opportunities; Develop sales proposals and banner ad mock-ups for local sales staff as needed.
o Assist with administrative duties.
o Seek opportunities to educate self on emerging digital advertising technologies, trends and regulations. Share takeaways with sales team.

REQUIRED QUALIFICATIONS:
• BS / BA degree required
• 1-3 years' experience Digital Sales coordination, trafficking, or sales specialist
• Results Focused, Self-Starter, Team Orientated, Highly Detail Oriented
• Basic understanding of HTML & proficient with Microsoft Office

PREFERRED QUALIFICATIONS:
• Internet Advertising Savvy
• Proficiency with Google Ad Manager, Photoshop, and/or Google Analytics a plus

ViacomCBS is an equal opportunity employer (EOE) including disability/vet.

Jobcode: Reference SBJ-d2nxky-3-137-174-216-42 in your application.