Manager, Social Strategy

Job Description

CBS Television Network is one of America's flagship television network brands built around three premier programming divisions: CBS Entertainment, CBS News and CBS Sports. CBS was established in 1928, when founder William Paley purchased 16 independent radio stations and christened them the Columbia Broadcasting system.
Overview & Responsibilitis:

CBS Marketing is looking for a Manager of Social Strategy to collaborate with the Global Brand Strategy team, On-Air Planning team, and Creative and Media teams to build innovative, ground-breaking 360 integrated marketing campaigns for CBS Dramas! The Manager will develop and deliver social strategy, including social brief, approach and plan with platform strategy, talent engagement plan, voice and tone, measurement, and reporting. They will engage and serve as the main point of contact for social agencies/vendors, and will develop editorial calendar framework/architecture, lead social brainstorming and participate in Show Pod integrated planning. Additionally, they will partner with Social Producers to bring plans to fruition, Creative Directors, Designers, and Jr. Producers to drive the creative vision, and with Publicity to drive talent engagement crafting talent-specific social plans to optimize talent participation and social engagement for CBS Dramas.

Responsibilities include but are not limited to:
• Social media approach/brief (includes platform strategy, talent engagement, voice and tone, dos/don'ts)
• Editorial calendar framework
• Social content capture needs
• Social agency management (if applicable)
• Ideation/development of social component of integrated campaigns
• Measurement and reporting for ongoing campaigns
• Social inputs for Campaign Wrap Reports

Basic qualifications:
• 5+ years experience in social media, digital, television and/or entertainment
• Proven track record of innovative social/digital marketing campaigns

Additional Qualifications:
• Passion for CBS content
• In-depth knowledge base of social media platforms
• Excellent leadership, communication, and problem-solving skills
• Understanding of scripted television production
• Strong presentation skills
• A cooperative, team-focused approach
• Comfortable in MS Word, Excel, Powerpoint
• Bachelors Degree or equivalent

Paramount is an equal opportunity employer (EOE) including disability/vet.

Jobcode: Reference SBJ-rvpw97-3-145-69-255-42 in your application.