Full Time Job

Campaign Manager

CBS Sports

New York, NY 09-28-2021
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  • Paid
  • Full Time
  • Entry (0-2 years) Experience
Job Description

In this role, you will be a key contributor to our Ad Operations team supporting the CBS Sports Digital Group! The Campaign Manager will have the unique opportunity to own publisher ad operations for critical initiatives across the CBS Sports portfolio. You will take ownership of flawless online advertising campaign executions across a myriad of placements and platforms including display, mobile, and video. The ideal candidate will be focused, detail oriented, accountable, and can bring an ownership mentality to the table! Ability to break down and communicate complex technical, operational information to non-subject matter experts is a plus.

Your Day-to-Day:

Set up and manage direct digital advertising campaigns; focusing on timely, accurate implementations, and full campaign delivery

Ensure all creative asset specifications and ad policies are met before launch of new executions

Monitor, analyze and optimize campaign performance against delivery and KPI objectives

Proactively conduct in-depth QA through the use of debugging tools

Troubleshoot creative issues, implement custom executions, monitor under/over delivery issues, optimize for viewability, address brand safety concerns, and be knowledgeable about site ad tagging logic to address ad disruption issues

Establish and successfully handle implementation timelines to all internal stakeholders

Coordinate asset hand-off with client and internal teams; while proactively communicating updates and setting expectations with all stakeholders

Key Projects:

The Campaign Manager will continuously hone project management skills throughout the creation and scheduling process of custom, integrated campaigns in partnership with various internal and external teams

Provide suggestions on novel ways to improve current Ad Operations processes and procedures to improve team excellence.

Join kick off calls with clients to understand advertising specifications and discuss custom or complex executions

Build first hand knowledge of publisher side advertising technology in order to consult with partners on best practices

Staying educated on key developments in the rapidly changing digital advertising ecosystem. (e.g Viewability, brand safety, invalid traffic etc.) and apply that knowledge to update or build new processes that support changing industry needs

Qualifications:

What you bring to the team:

1-2 years experience managing digital advertising campaigns

Proven experience with ad serving platforms (i.e. DFP/GAM)

Demonstrated ability to think critically and solve complex problems

Extreme attention to detail

Proficient in all Microsoft Office applications particularly Excel (pivot tables, vlookup, and formulas)

Possess strong organizational, verbal and analytical skills

Excellent communication and interpersonal skills

Proven ability to see the ''big picture''-- Recognize and prioritize concurrent projects with different timelines to increase revenue and client satisfaction

You might also have:

Experience with third party ad serving technologies (such as DCM, Celtra, Clipcentric, etc.) is strongly preferred

Knowledge of Rich Media, Video Encoding, HTML5

Knowledge of web page composition and analytics

Good understanding of HTML, CSS and Javascript

Knowledge of Programmatic advertising

Experience with Content Management Systems

ViacomCBS is an equal opportunity employer (EOE) including disability/vet.

Jobcode: Reference SBJ-rbobv6-3-80-3-192-42 in your application.