Marketing Manager, Campaign Planning & Operations - Audience Acquisition

Job Description

Truly premium content. At true scale. Only CBSi.

About Us

Truly premium content. At true scale. Only CBSi. CBS Interactive is the top online content network for information and online operations of ViacomCBS as well as some of the top native digital brands in the entertainment industry. Our brands dive deep into the things people care about across entertainment, technology, news, games, business, and sports. With over 1 billion users visiting our properties every quarter, we are a global top 10 web property and one of the largest premium content networks online.

Check us out on The Muse to get an inside look into #LifeAtCBSi through employee testimonials, office photos, and company updates.
Overview

We are the Audience Acquisition team, part of the ViacomCBS Streaming Group, Marketing Acquisition and Campaign Services team (MACS). We work closely with the digital teams at ViacomCBS to promote and amplify the very best content and products of what is produced every day.

As a Marketing Manager working within the campaign operations team, you will work alongside the rest of the MACS team to support the planning of paid media campaigns across digital channels such as paid search, social, mobile app marketing, affiliate marketing, display and more.

You will help with the planning of paid campaigns, assisting with audience targeting strategies, media weights and partner mix to formulate campaign plans. You'll help with the activation of approved campaign plans, ensuring delivery of creatives and assets in a timely manner to the team of media buyers as well as providing mentorship on tag building and floodlight tracking options.

The ideal candidate will have prior experience in paid media advertising, buying and optimization across multiple media channels. They will experience planning, negotiating and buying digital media campaigns. They will have experience with ad operations, including setting up ad campaigns, trafficking assets & tags. They will show a strong work ethos and strive to continually learn and grow their digital marketing skills. This will be a fun and fast paced role, so we are looking for a hardworking and detail oriented team-player to join our results-oriented team.

Responsibilities
• Work alongside VP, Marketing to develop paid campaigns based on internal timelines and goals
• Build and maintain media plans that capture campaign and placement details for brand campaigns, ensure these docs are regularly updated and that details are accurate & correct
• Build presentation decks that outline media plans, including graphs or charts to demonstrate the media recommendation
• Stay on top of campaign deadlines, working with media buyers to ensure campaign information is delivered on time including application of naming convention practices
• Work with Campaign Operations manager to ensure creative deadlines and deliveries are upheld
• Maintain instructional guides and other resource materials on common digital media placements/products
• Meet with external media vendors on new product updates and trends
• Support and contribute to campaign optimization and wrap-up reporting, based on goals and benchmarks
• Execute special projects as needed

Qualifications
• Bachelor's Degree
• 5+ years of hands-on paid media planning or buying experience across multiple clients, preferably from a media agency or entertainment-based organization. Experience working in and activating across social, search, display, You Tube, mobile app, etc.
• Proof of experience with serving platforms such as Google CM360, Innovid, Flashtalking, Google Web Design, etc.
• Experience in using mobile measurement platforms (MMPs) such as AppsFlyer, Kochava, Adjust, etc.
• Media planning experience using tools such as Prisma, Salesforce, comScore, Nielsen, Quantcast, etc.
• Strong computer skills, including advanced knowledge of Microsoft Excel, Word and PowerPoint
• Ability to multi-task and adapt to a challenging, fast-paced environment of multiple priorities and partners.
• Proactive, self-motivated, and hardworking.
• Strong verbal and communication skills.
• Flexibility and the ability multi-task

Additional Qualifications
• Professional Certification : Google Ads certification, Blueprint, Flite School certification or other equivalent
• Experience with project management software (Asana, Trello, JIRA, Basecamp or equivalent)
• Experience with audience creation and data activation inside of media buying platforms
• Customer match in programmatic DSPs and paid social media activation platforms
• Ex. Google Marketing Platforms, Verizon Media Platforms, Facebook, Twitter, Snapchat, LinkedIn, etc.
• Direct digital media buying and activation experience a plus
• Experience with Site/App Analytics and Tag Management solutions a plus
• Ex. Google Analytics, Adobe Analytics, etc.
• Ex. Google Tag Manager, Tealium, etc
• Understanding of how code deploys on websites within the CMS and working knowledge of web applications, programming languages, and web services, such as CSS, HTML5, JavaScript, JQuery, PHP, REST, and web user interface design (UI) highly preferred.

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ViacomCBS is an equal opportunity employer (EOE) including disability/vet.

Jobcode: Reference SBJ-r7epo6-18-223-111-48-42 in your application.