Social Media Coordinator

Job Description

DESCRIPTION:

Division Overview:

We are a social team that develops and produces compelling stories-as told through video, editorial, and social platforms-that promotes programming across the ViacomCBS portfolio. As CBS All Access transitions to Paramount+ in 2021, additional programming opportunities will include a long list of titles from CBS, MTV, Comedy Central, Nickelodeon, BET, and the Smithsonian Channel. Regardless of the medium, our team also optimizes the best of ViacomCBS' content to drive fan acquisition, engagement, and retention by using data analytics, analyzing the competitive landscape, and recognizing opportunities for innovation in this always-on world.

Role Details:

The Social Media Coordinator supports the CBS All Access / Paramount+ social media team in the execution of social strategies and campaigns for Original Series and the overall brand handle. CBS All Access / Paramount+ is an over-the-top subscription streaming video on demand service. It offers original content, content newly aired on CBS's broadcast properties, and content from ViacomCBS' library, along with live streams of the local CBS affiliate's main channel. This position reports to the Social Manager, CBS All Access / Paramount+ Brand Handles.

Your Day-to-Day:
• Support development of social content calendars and handle daily publishing across Facebook, Twitter, and Instagram
• Write copy for social posts and work with social producers and creative team members to workshop, edit, and publish
• Assists in asset development and track due dates to support social rollout calendars
• Assist with community management across social channels. Actively engage and respond to followers and brainstorm tactics to stimulate social conversation
• Monitor mentions, identify social buzz, and help ideate content that will support key social KPIs
• Implement data tagging on all posts to support ongoing analysis of social performance
• Assist in gathering sentiment and performance feedback on social media posts
• QA posts to make sure they have been published and link properly
• Work with social producers, content strategists, and creative team members to brainstorm and develop strategies and tactics in support of CBS All Access / Paramount+ programming
• Conduct competitive research assignments as needed
• Additional other duties as assigned

QUALIFICATIONS:

What you bring to the team:

You have -
• Minimum 1 year of social media experience, preferably in entertainment
• Strong copywriting skills and an adaptable writing and content style for a range of genres
• Must be detail-oriented and a stickler for grammar and consistency in voice
• Deep understanding of publishing on various social platforms and nuances of the end-user experience on each
• Experience building social media assets like gifs, images, and polls
• Flexible hours including some evenings and weekends

You might also have -
• Experience working in the entertainment industry or agency
• An active interest in television, pop culture, and/or digital media
• Experience covering live events in a social media capacity and live tweeting
• Basic photo and video editing experience
• Degree in communications, marketing, or related field

FUNCTION: Marketing/Promotions

Jobcode: Reference SBJ-d9z5qk-3-135-213-214-42 in your application.