Manager Of Growth and Engagement, News Digital

Job Description

DESCRIPTION:

Brand Overview:

CBS News Digital consists of CBSNews.com, CBSN and CBS News Social Accounts. CBS News Digital leads the marketplace with record streams, dedication to public service and with diversity & inclusion core to our mission. We're a forward-thinking news organization that founded its first free, 24-hour, live streaming service (CBSN) 6+ years ago.

Role Details:

The Manager of Growth and Engagement at CBS News Digital works across a highly matrixed organization to drive forward audience growth initiatives across CBSNews.com and CBSN. This role oversees push, platform, email, YouTube and partner pitching strategies, as well as cross-platform promotional rollouts for high-priority news events. The ideal candidate thrives in a collaborative environment, working closely with the product, marketing, social, editorial, video and Business Development teams to achieve goals and grow the CBSN audience. The Manager of G&E also digs into our performance around major news events and special projects and reports back with insights and takeaways.

Your Day-to-Day:
• Strategize with the push/platform and YouTube teams on how best to cover news of day and special projects
• Ideate and execute on audience growth initiatives and emerging opportunities
• Deep-dive into our data, communicating wins and opportunities to the team
• Work collaboratively across teams to grow subscribers across our suite of newsletter offerings
• Liaise with partners and communicate our editorial priorities as needed
• Participate in broader strategic discussions with marketing, product, editorial, social, business development and business intelligence

QUALIFICATIONS:

What you bring to the team

You have -
• At least 5 years of experience in a digital news environment, with at least two years in an audience development or strategy role
• A deep understanding of metrics, including experience with Adobe Analytics and Chartbeat
• Strong editorial judgment with the ability to work efficiently in a deadline driven environment
• Phenomenal attention to detail while balancing both urgent business needs and long-term projects
• Strong communication skills with the ability to collaborate effectively across several highly matrixed teams

FUNCTION: Editorial/Publishing/Content

Jobcode: Reference SBJ-r181we-13-59-61-119-42 in your application.