Product Manager, Advanced Products and Activation
NBCUniversal
New York, NY
DESCRIPTION:
Division Overview:
Our Viacom CBS Digital Integrated Marketing team focuses on three key areas: Business, People, and Culture.
Our business mission is to drive revenue by translating and crafting assets into innovative, impactful experiences for brands and consumers. With revenue as our #1 focus, we balance business requirements and user experience, understanding both advertiser needs and consumer behaviors.
Consultative selling is at the core of what we do, helping clients to achieve their important metrics. We use data and insight-led inspirational storytelling, industry-leading technology and premium, captivating content, and world-class design and production capabilities to develop solutions that drive results.
Our people are our greatest asset. We truly believe in career growth and development and have invested in tools that help all team members advance their careers.
Our culture is based on trust, teamwork, and transparency. We embrace diversity and inclusion and value both personal and professional success.
Role Details:
The Marketing Innovation team drives revenue by translating and shaping assets into innovative, impactful experiences for brands. We interface directly with ad sales, product, engineering, ad tech, and third-party vendors to develop and execute high-performing formats and client-specific innovations to empower media sales and fuel custom marketing solutions, delivering results that amaze our clients.
The Manager of Marketing Innovation will identify, evaluate, and execute innovative, scalable solutions that will amplify media buys and increase the performance of media assets for brands. The Manager will have a meaningful role in developing and optimizing advanced ad solutions based on client and business needs. The ideal candidate exhibits a passion for innovation and is a proven specialist in crafting and executing outstanding solutions that leverage evolving technologies and platforms like CTVs, AR/VR, and AI.
Your Day-to-Day:
• Partner with sites, channels, and third-party vendors to develop innovative media solutions to support the sales cycle
• Build pre-sale resources on advanced ad solutions to empower internal teams
• Serve as a specialist on the capabilities and strengths of specific advanced ad solutions and ViacomCBS brands
• Partner with Innovation Solutions to identify new opportunities based on sales and client feedback and marketplace trends
• Work closely with product and ad technology leads on brand and channel teams to advance innovation roadmap
• Support evaluation, onboard, and manage vendor relationships in relation to a specific project or business need
• Execute vendor-produced innovation, managing timelines, deliverables, testing, and program launches
• Support Sports Wagering Partnership across CBS Sports Digital, managing paid media components and reporting to ensure delivery on partnership goals
• Track performance and revenue generation for advanced ad solutions to optimize products and inform future strategy
QUALIFICATIONS:
What you bring to the team:
You have -
• Minimum 5+ years media or integrated marketing experience at a media company, agency, or brand with an emphasis on custom marketing solutions
• Aptitude for identifying innovation trends and strategically evaluating business cases
• Skilled at developing product positioning and supporting data and research
• Proven ability to manage multiple projects and priorities independently while communicating and collaborating effectively with a variety of partners
• Expertise in digital and linear media with an informed perspective on the overall media landscape, trends, consumption habits, and challenges
• Excellent communication skills; confidence in building, influencing, and managing relationships with internal and external stakeholders
• Expertise in PowerPoint and other Microsoft Office or presentation products
FUNCTION: Sales
Jobcode: Reference SBJ-r025ee-44-204-125-111-42 in your application.
CBS Interactive is the premier online content network for information and online operations of ViacomCBS as well as some of the top native digital brands in the entertainment industry.