Digital Campaign Specialist

Job Description

DESCRIPTION:

Role Details:

The Digital Analyst will be responsible for supporting the sales team in executing, monitoring, and optimizing the digital advertising campaigns of CBS Interactive media clients. This individual will work with a designated team to ensure flawless campaign execution as well as provide optimal client service support for assigned Advertisers and Agencies. The Digital Analyst will serve as the primary point of contact for client inquiries and requests pertaining to their advertising programs post campaign launch. This includes tracking impression delivery, reporting, assisting with optimization, and reconciling delivery discrepancies.

Your Day-to-Day:
• Provide clients/sales with any necessary campaign reporting
• Proactively reach out to Sales team for missing creative/tags for upcoming launches
• Lead in assigning creative to their respective line items on the client IO to ensure proper set up in DFP
• Effectively work with functional groups such as Sales, Account Management, Yield, Trafficking to optimize campaigns to meet performance objectives
• Proactively monitor campaign performance and delivery goals, escalate delivery issues as necessary
• Generate reports to troubleshoot/resolve third-party reporting discrepancies or campaign/creative issues
• Compile weekly reports for sales summarizing any potential revenue-at-risk
• Execute Insertion Order revisions in Operative One order management system, including budget revisions, incremental spend, reallocations and cancellations
• Create ''wrap decks'' to summarize campaign performance after completion
• Processes and submits invoice adjustments to Finance and ensure campaigns are invoiced in a timely and accurate manner
• Works with Finance team and Agencies to resolve billing discrepancies

QUALIFICATIONS:

What you bring to the team:

You have -
• BA/BS degree (or equivalent training and experience)
• Outstanding organizational skills, attention to detail and the ability to multiple tasks in a fast-paced environment
• Excellent data analysis and problem-solving skills
• Strong Excel skills required; pivot tables a must

You might also have -
• 2- 4 years media/ digital industry experience
• Knowledge of DoubleClick and industry platforms such as Double Verify, Integral Ad Science, MOAT, etc. preferred/beneficial.

FUNCTION: Sales

Jobcode: Reference SBJ-roqjb2-3-131-110-169-42 in your application.